July, 2010

Dentists Shouldn’t Always Believe Their Self-Talk

Dentists Shouldn’t Always Believe Their Self-Talk

It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt. One of the self-doubts that can last much…

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Your Dental Patients “Oughta Be in Pictures”

Your Dental Patients “Oughta Be in Pictures”

Dental testimonial videos are crucial for your success in today’s “information economy.” Dental prospects have more access to information about dentists than at any time in history. Your prospects expect to be able to see you, hear you, and to learn about you from the happy and satisfied patients you’ve treated. And if they can’t…

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Will Dental Fillings Go the Way of the Dodo?

Will Dental Fillings Go the Way of the Dodo?

It isn’t often that something comes along with the potential to reshape an industry. But last month, researchers at King’s College London revealed that they had successfully healed dental caries in rats by using a potential Alzheimer’s drug, tideglusib. Tideglusib activates stem cells to enhance teeth’s natural healing ability. The researchers found that filling cavities…

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Is the New Word-of-Mouth Advertising Killing Your Dental Practice?

Is the New Word-of-Mouth Advertising Killing Your Dental Practice?

How often do you get new dental pages from your Yellow Pages ad? The traditional means of dental marketing – YP ads, newspaper ads, and postcard campaigns – just won’t cut it in today’s wired (and wireless) world. The overwhelming majority of dental prospects are looking for a dentist online. In part, that’s due to…

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Google Changes the Rules for Mobile Dental Websites… Again.

Google Changes the Rules for Mobile Dental Websites… Again.

It’s no secret that Google’s emphasis has shifted to providing the best possible user experience. Part of that shift was a recognition of the fact that more searches are initiated from mobile websites than from desktops or laptops. Google was swift to begin penalizing websites that aren’t mobile-compatible. Out of necessity, the mobile-responsive website was…

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Your Online Dental Newsletter: Tried and Found Guilty?

Your Online Dental Newsletter: Tried and Found Guilty?

The dental office newsletter is a tried-and-true method of staying in touch with your dental patients and prospects. That’s if your newsletter is done right. Otherwise, it would be better described as, “Tried and found guilty.” Your online newsletter offers opportunities for success and failure. The most common causes of failure are: Not considering your…

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Does Offline Dental Marketing Still Work?

Does Offline Dental Marketing Still Work?

Before the internet became a simple fact of everyday life, dentists reached their prospects via newspaper ads, outdoor boards, the occasional TV or radio spot, and postcard campaigns. You might think that in this internet age “offline marketing” is no longer a viable way to attract new patients. You’d be wrong. It’s not an “either-or”…

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Get Off Your Dental Plateau | Dentistry Today

Get Off Your Dental Plateau | Dentistry Today

Business is booming. You’re getting new dental patients, and then everything comes to a screeching … plateau. There is nothing wrong with consistency, but you have a dental practice to operate. You have employees to think about, as well as your own family. So, what do you do when your patient attraction and profits fall…

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Posted by kbautista under Web Marketing on January 27th, 2017 |
Why Are Dentists on Social Media Sites That Don’t Deliver?

Why Are Dentists on Social Media Sites That Don’t Deliver?

Adding social media to your marketing strategy is a good idea for dentists who want to reach and influence more dental prospects. However, according to the ranking from a December, 2016 article, not all social media will deliver anything like the same number of followers. The four most-used social media sites are Facebook (1.1 billion users),…

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Inside the ‘Box: Meet Lauren

Inside the ‘Box: Meet Lauren

Lauren Devary Call Quality Analyst   It’s funny how we can outgrow things as we get older. “In high school, my friends called me Dory because I tended to forget things easily,” Lauren says. “Now, though, I am definitely very determined. I want to show my children what hard work is, and that whatever you…

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