Mobile Search

Google Changes the Rules for Mobile Dental Websites… Again.

Google Changes the Rules for Mobile Dental Websites… Again.

It’s no secret that Google’s emphasis has shifted to providing the best possible user experience. Part of that shift was a recognition of the fact that more searches are initiated from mobile websites than from desktops or laptops. Google was swift to begin penalizing websites that aren’t mobile-compatible. Out of necessity, the mobile-responsive website was…

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Why Your New Dental Patients Have a Voice

Why Your New Dental Patients Have a Voice

Search from mobile devices overtook desktop computer search in 2o15. Mobile devices allow people to search from almost anywhere at almost any time. For this reason, and due to the increasing penetration of mobile devices, mobile search is expected to continue to grow steadily. Today, more and more time-pressed people are using digital assistants like…

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Google Hates Mobile Dental Pop-Up Ads

Google Hates Mobile Dental Pop-Up Ads

The world of online search is going mobile, and dentists’ marketing has to adapt to the smaller screen sizes and challenging page load times. In fact, if your dental website isn’t already mobile-friendly, your website may take a rankings hit from Google. In recent years, Google has moved strongly to focusing on a good online…

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Google’s Not-so-Dentist-Friendly Mobile Algorithm

Google’s Not-so-Dentist-Friendly Mobile Algorithm

An article in searchengineland.com reported that Google rolled out the second version of its mobile-friendly algorithm in mid-May. Mobile-friendly websites might have seen a boost in their search rankings as a result of the roll-out, everything else being equal. However, the algorithm does a page-by-page search and ranking, so full indexing takes time. The potential…

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“Spray and Pray” Dental Marketing is Done

“Spray and Pray” Dental Marketing is Done

As the Internet has evolved, what worked before for dental marketing no longer returns enough ROI. It used to be possible to use what’s known as programmatic marketing which basically released one static ad to a wide audience. Back in the day, that worked well as there was essentially one channel for an ad –…

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Dentists Look to Digital (Ad Spending)

Dentists Look to Digital (Ad Spending)

In March, eMarketer reposted an article from Media Buying regarding the state of ad spending. The big news is that in 2017, digital marketing will receive more dollars from advertisers than television. That may not sound all that earth-shaking, but it represents a major shift in how to reach consumers. Dentists who want to attract…

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Breaking Free from the Dental Herd

Breaking Free from the Dental Herd

The famous science fiction author John Brunner once said, “Let’s all be different, same as me.” It’s appalling how many dental practices seem to follow that philosophy in their marketing programs. Every aspect of your marketing has to work to help you differentiate yourself from your competition. You have to give your prospective patients reasons…

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What Google’s Slaying of Right-side Ads Means for Dentists

What Google’s Slaying of Right-side Ads Means for Dentists

This isn’t your father’s search engine results page. Google recently eliminated right-side (right column) pay-per-click (PPC) ads from its results pages. There are several reasons for the change. The first is to make results pages more mobile-compatible. WIthout the right column, listings have more room leading to increased readability and allowing more results per page…

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Three Not-so-Fun Facts About Your Dental Marketing

Three Not-so-Fun Facts About Your Dental Marketing

Social media marketing for dentists is a hot topic, and it’s not surprising. The explosion in social media venues shows no sign of slowing, and use of social media is showing year-over-year growth. Marketers are quick to point out the wide reach that social media provides. Facebook is the unquestioned leader in social media with…

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Mobile Website Fails: Do’s and Don’ts

Mobile Website Fails: Do’s and Don’ts

Intentionally designing your website to be used on a mobile device is not the future – it is the present. Ninety percent of Americans own a cell phone. One-third of those people use their phone as their primary access point to the Internet. Mobile local searches have already overtaken PC searches, analysts say. As you…

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