50 Milliseconds to Disaster

According to a 3-year-old study that I just saw, the average length of time it takes someone to decide a web page sucks is about 50 milliseconds.

http://news.bbc.co.uk/2/hi/technology/4616700.stm

To put this amount of time in perspective, this is 3-4 times faster than your fastest muscle reflex.

The most important elements of a landing page, to avoid the 50 millisecond puke, are header and page design.

The implications go far beyond the first 50 milliseconds. From the article:

If people believe a website looks good, then this positive quality will spread to other areas, such as the website's content.

Since people like to be right, they will continue to use the website that made a good first impression, as this will further confirm that their initial decision was a good one.

Is your website making a good first impression?



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Posted under Web Marketing on April 22nd, 2004 |

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Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.