The Internet GateKeepers at Google

“With control of 63% of the world’s Internet searches, as well as ownership of YouTube, the NY Times reports that Google is the most powerful and protean of the Internet gatekeepers, exerting enormous influence over who can find an audience on the Web around the world. Deciding what controversial material does and doesn’t appear on the local search engines Google maintains in many countries — as well as on Google.com, YouTube, Blogger, Picasa, and Orkut — falls on the shoulders of Nicole Wong and her colleagues, who have arguably been given more influence over online expression than anyone else on the planet. Some find Google’s gatekeeper role worrisome: ‘If your whole game is to increase market share,’ says Lawrence Lessig, ‘it’s hard to do good, and to gather data in ways that don’t raise privacy concerns or that might help repressive governments to block controversial content.'”



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Posted under Web Marketing on December 3rd, 2008 |

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Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.