Extracting Exact Keywords Searched from Google Adwords & Analytics

Suppose you are bidding on broad match tooth implant in your Adwords account. What you may not know is Google is selling you traffic from “how long should I want to do an implant after a tooth is extracted” to “how does a tooth implant work?”. Your Analytics report is giving you bad information! It will ONLY show you the term you are bidding on, in this case, tooth implant.

Using this process, you can extract the exact phrase your visitor searched for and include it in your Analytics report.

Referencing the video, here is the text for you to copy/paste into your Analytics filters.

Filter 1: Field A -> Extract A: Referral: (?|&)(q|p|query)=([^&]*)
Field B -> Extract B: Campaign Medium: (cpc|ppc)
Output To -> Constructor: Custom Field 1: $A3

Filter 2:Field A -> Extract A: Custom Field 1: (.*)
Field B -> Extract B: Campaign Term: (.*)
Output To -> Constructor: Campaign Term: $B1 ($A1)

Make sure the sequence is correct or it will not work!!

Visit our website for more free video tips and information about profiting from local online advertising: https://www.smartboxwebmarketing.com

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Posted under Web Marketing on October 1st, 2009 |

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.