Tracking Offline Marketing through Google Analytics

Ever advertise on a billboard and wonder what return you got on your investment? How about your Yellowpages ad?

This little known trick with Analytics can easily track any offline advertisement’s exact return on your investment. You can also apply this to tracking return on an email sequence, or split testing an email sequence against another for best ROI.

From the video, here is the HTML template I promised:. You’ll need to remove the trackable link here that we created in the video and replace it with your own, save it as index.htm, and upload it into a new folder on your website (such as ‘offer’).


Visit our website for more free video tips and information about profiting from local online advertising:

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Posted under Web Marketing on October 2nd, 2009 |

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.