The Children of Cyberspace: Old Fogies by Their 20s

The NY Times has an interesting report on the iGeneration, born in the ’90s and this decade, comparing them to the Net Generation, born in the 1980s. The Net Generation spend two hours a day talking on the phone and still use e-mail frequently while the iGeneration — conceivably their younger siblings — spends considerably more time texting than talking on the phone, pays less attention to television than the older group, and tends to communicate more over instant-messenger networks.

‘People two, three or four years apart are having completely different experiences with technology,’ says Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. ‘College students scratch their heads at what their high school siblings are doing, and they scratch their heads at their younger siblings. It has sped up generational differences.’ Dr. Larry Rosen, a professor of psychology at California State University, says that the iGeneration, unlike their older peers, expect an instant response from everyone they communicate with, and don’t have the patience for anything less.

‘They’ll want their teachers and professors to respond to them immediately, and they will expect instantaneous access to everyone, because after all, that is the experience they have growing up,’ says Rosen.



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Posted under Web Marketing on January 10th, 2010 |

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Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.