Microsoft Cancels Bing Cashback Program

Yusuf Mehdi, Senior Vice President of Microsoft’s Online Audience Business Group, recently announced, ‘One of the principles we have here at Bing is to constantly experiment and learn. We do this to ensure we are keeping pace with new social and technology trends, and can continue to deliver great value for our customers and advertisers. As part of this “test-and-learn” mentality, we will be retiring the Bing cashback feature, which means that the last day you can earn cashback will be July 30, 2010.’ From the look of the comments, Microsoft has at least 35 saddened users. eWeek does a follow-up attempting to explain the situation in more detail.



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Posted under Web Marketing on June 6th, 2010 |

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Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.