Write Your First Email Line Like a Tweet to Grab Interest

You notice it when you’re reading email, but not so much writing it. Most email clients show just the first 50-75 characters of a message in the inbox view. Write your first line to that limit, and you’ll likely get noticed.

It’s a tip offered up by web PR consultant Steve Rubel, who notes that an eBook author reached through his own crowded inbox and managed to get a click-through with a first line that grabbed him. Rubel dubs it “Tweetifying” of your email’s lead sentence, but it’s actually about half a 140-character tweet. The idea is the same, though—let the character limit guide you to a punchier first impression.



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Posted under Web Marketing on July 24th, 2010 |

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Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.