2011

Track Down the Weaknesses in Your Dental Marketing

Track Down the Weaknesses in Your Dental Marketing

Dentists aren’t detectives, although some diagnostic puzzles may challenge your deductive skills. But one area where dentists can benefit from doing some investigation is their online marketing. Dentists aren’t trained as marketers. For that reason, many dentists’ marketing violates a lot of the rules that determine good marketing. That may or may not be the…

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More is Not Better for Dental Websites

More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to…

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Dentists Who Publish a Book Stand Out

Dentists Who Publish a Book Stand Out

One of the biggest problems that dentists face today is the presumption of competence. That might sound like a nonsensical statement, but it’s true. Dentists are viewed as advanced-degreed professionals and, as such, they’re presumed to be competent. In the minds of your prospects, one dentist is a basically as good as another. That’s a…

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What Do Your Dental Patients Say About Your Practice?

What Do Your Dental Patients Say About Your Practice?

Visit almost any dentist’s website and have a look at the patient testimonials. You’ll see a large number of “Everybody in the practice is wonderful!” testimonials, together with some specific mentions of how gentle a particular hygienist was or how understanding the dentist is. Exactly what you’d expect, and basically required in today’s internet age….

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Dental Email Strategies That Work

Dental Email Strategies That Work

Accordingly to Google, people consult an average of 10.4 online sources of information before making a decision to purchase goods or services. That’s a mixed blessing for dentists. It means that you have some time to convince prospects to choose you rather than a competitor. But it also means that you have to furnish the…

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Should Dentists Take Marketing Into Their Own Hands?

Should Dentists Take Marketing Into Their Own Hands?

Since its inception, SmartBox Web Marketing has been dedicated to helping dentists – even if they never decide to work with us. We “give away the store” by sharing the underlying structure and all the moving parts and pieces of our industry-leading Patient Attraction System™. This blog is one example of how we share that…

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Dentists Have Limited Time to Prepare for the Next Recession

Dentists Have Limited Time to Prepare for the Next Recession

Do a simple search for the terms “next recession,” and you’ll discover something both fascinating and alarming. The fascinating part is that virtually every financial pundit says the next recession is coming. The alarming part is that the predictions on when the recession will occur are all over the map – ranging from the next…

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Will You Leave Dentistry A Millionaire?

Will You Leave Dentistry A Millionaire?

Dentistry is perpetually ranked as one of the best, if not the best, professions in the country. It scores very high on income, work-life balance, and growth prospects. Given those advantages, it’s a wonder that every dentist doesn’t retire a millionaire. All too often, though, dentists leave dentistry with not nearly enough money to fund…

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Dental “Magic Marketing Bullets” Miss The Mark

Dental “Magic Marketing Bullets” Miss The Mark

There’s always someone out there who is willing to sell you the “latest and greatest” marketing technique. And there are always dentists who will rush to buy the latest bright, shiny object, usually because what they’re doing with their marketing isn’t working well enough. People who are drowning will grasp at any lifeline, no matter…

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How to attract patients with dental fear and anxiety to your practice | Dental Economics

Fear is a powerful thing. Unfortunately, it keeps people away from the dental office for years — or even decades. Many dentists have given up on reaching out to fearful patients. Colin Receveur, CEO of SmartBox, is showing dentists how to harness dental fear and bring in more and better patients into the process. SmartBox…

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Posted by thorst under Web Marketing on July 20th, 2017 |