California Stops Automatic Delivery of the Phone Book

Just weeks after San Francisco passed a law stopping the automatic delivery of telephone books, California regulators approved Verizon’s request to end deliveries of printed white pages statewide.

The decision to go digital with residential listings is expected to save an estimated 1,870 tons of material from California’s waste stream.

The California Public Utilities Commission granted Verizon’s request to provide customers with an online, electronic version of the white pages. Customers also can continue to receive the traditional printed volume by request. Or they can request a free CD-ROM directory of residential listings.

How long do you think it will be until the rest of the states follow suit?

Read the entire article at: http://reut.rs/kK7jmr



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Posted under Local Search on June 15th, 2011 |

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Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.