The Influence of Social Media

When it comes to social media…

  • 94% of the respondents answered that they prefer Facebook, while 32% named YouTube and only 18% said MySpace.
  • 1 in 2 respondents trust the website of the health provider, and 1 in 4 say that they are very likely to choose their health care based upon opinions stated on social media sites.
  • Respondents around age 41 prefer social media information.
  • A current survey made by National Research Corporation states that one in five Americans use social media resources to find health information and advice.
  • A study by Intuit Health shows that Americans expect their physicians to be easily accessible online.
  • When it comes to secure online services…

  • As Americans trust online payments 73% of the responders would agree to use an online secure solution to pay medical bills, communicate with their doctor and even receive medical test results.
  • Around 50% of the respondents said that they would be interested in changing their doctor for one that can offer them more access to online services.
  • The same survey shows that almost 20% of American patients can’t reach their doctor in an efficient way to obtain medical information or make an appointment.
  • 81% of the respondents would be comfortable with online medical registration and would share their medical history if they could use a secure online service.
  • Health information is hot…

  • About 85% of Americans use the internet to research everything regarding their health: diseases, symptoms, medical insurance, medical facilities and remedies. This data was announced in February 2011.
  • Another Pew Internet Project survey stated in June 2009 that around 60% of the American adults were researching health issues on the Internet.
  • I think we can all agree that your patients are Internet savvy, interested in research their options, and appreciate your online efforts…



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    Posted under Social Marketing, Web Marketing on June 20th, 2011 |

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    About the author
    Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.