Your practice design – a good marketing tool

I’m not talking about web design (not today at least). I challenge you to think about your dental practice’s design. Newly built offices between January 1, 2008 and December 31, 2010 are eligible to enter the 12th annual Dental Office Design Competition. The big prize is the publicity to be recognized as one of the best practices in the country. You can register here before July 31, 2011.

The grand prize is the “Dental Office Design of the Year”. The winner will be selected from all the practices – no matter the group category. There are also several more Outstanding Achievement awards that will be given out.

The winners will be announced at the ADA Annual Session in October 2011. This competition is not the only reason that you should start to think about your practice. At the International Association of Dental Research 89th General Session and Exhibition, a survey conducted on 5406 patients that visited the 197 practices from the Dental Practice-Based Research Network offered interesting results.

The general conclusion is that patients prefer practices with more chairs and private practice offices. Even if I am not a specialist in interior design, I do believe that a well decorated practice is a powerful marketing tool. Your practice should be modern but comfortable, and must help you patients relax. A simple and practical design is paramount.

Photos of last year winners: http://www.dentaleconomics.com/index/display/article-display/4191419482/articles/dental-economics/volume-101/issue-30/features/relocating-from-afar.html



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Posted under Web Marketing on June 5th, 2011 |

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Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.