3 Tips for Successful Videos

Okay, we’ve all seen “professional” videos. You know, the ones where a man (or woman) in the proverbial white lab coat addresses the audience very formally.

They might be discussing some new dental treatments or they might be talking about life insurance, but the point is they are BORING! You might spend a moment or two assessing their appearance, but almost from the start you are tuning them out.

This is why we recommend any dentist thinking about adding videos to their website implements a “creative videos only” policy. This is going to work wonders for your website because it will immediately reduce the “bounce rate” as visitors actually get drawn into your website.

First Steps

How will a prospects know that your video is creative and “different” from the norm? You will use creative titles and descriptions to catch their attention!

Let’s say that you want to make a video about your new dental implant certification. You also want to explain implant dentistry and its benefits. You could do that standard, documentary type of presentation that had a few slides or photographs illustrating the process….

…OR you could make something A LOT more appealing.

Tickle the Funny Bone

Your video could use a lot of humor. In fact, if you have ever heard the phrase “viral video” you already understand the appeal of funny and original clips. Why not put on your thinking cap and find a way to use your sense of humor to market your dental services. Get your staff or employees in on the fun too and see what you can come up with.

Get Informal

Even if you don’t do a humorous video, we suggest that you lose the classic business attire or traditional medical garb. Approach the camera as if it was a friend or new customer, and speak in a very approachable way, allowing your prospects to feel engaged in your dialogue.

Get them Calling

Do you know what a “call to action” is? This is one of those “act now” offers, but in a far more sophisticated way. While you could always say the “next 50 new patients…” but that is non-sense to the modern consumer. Instead, why not write an eBook and offer that as a “freebie” to someone who makes a call to the office or books an appointment?

Try to think of any sort of product that your prospects will appreciate, and then find a way to give them that if they act on your offer. Sometimes this requires the use of a code or even a “tracking” phone number, but it is very useful because they clearly show you if your advertising efforts are paying off.

Stumped for Ideas

If you find that your creativity is not what it used to be, why not consider stealing a few ideas from others? As long as you don’t plagiarize or blatantly copy someone else’s work you can find a lot of inspiration on the Internet. Head over to the famous YouTube and look around at their most popular videos. Check out Vimeo and see what others have put up there too.

Try thinking about a “series” of videos that will keep their attention. Making some short videos on implant dentistry will keep your prospects attention but also allow them to gather all the information they are looking for.

Don’t “Recreate the Wheel”

We see video everyday shot on dad’s “Christmas” flip camera that looks worse than you would see in a 70’s horror flick.

Quality video will attract quality prospects. Think of your web videos as an extension of yourself – would you walk into your office in an old pair of jeans, ready to see patients (and expect them to buy)?

Give us a call and let us help you make your web videos exceptional. We have experience creating videos with hundreds of dentists, and can help you through the process. Let us WOW you with our creativity and professionalism… on camera!



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Posted under Video on the web, Video Productions on September 28th, 2011 |

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.