October, 2011

Your Dental Practice’s Best Contingency Plan

Your Dental Practice’s Best Contingency Plan

Contingency planning is necessary for businesses of all sizes, and that includes dental practices. Some contingencies, such as natural disasters or physical plant problems, have fairly straightforward solutions. Financial disasters, though, are something that few businesses can plan for. All businesses require a steady stream of income. The current United States tax code makes it…

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Your Dental Practice Phone is Lot More Expensive Than You Think

Your Dental Practice Phone is Lot More Expensive Than You Think

90 percent of people looking for a dentist begin their search online. Of those, the overwhelming majority still use their phones to book an appointment. Your phone answerers are the last, vital link between appointing a new patient and wasting the marketing dollars you spent to attract that prospect. Based on SmartBox’s experience, the vast…

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The “Voice of the People” Can Be Bad News For Dentists

The “Voice of the People” Can Be Bad News For Dentists

Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce. Take smart phones as an example. Every new phone has a huge marketing push, and some people seem to be compulsive adopters of…

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Dentists Should Keep What They “Catch”

Dentists Should Keep What They “Catch”

Too many dentists are caught in a revolving door syndrome. New patients come in, have a minimal amount of work done, and disappear. There’s no patient loyalty, no effort to refer other patients, and minimal return for your marketing investment. Done properly, dentistry shouldn’t be a catch-and-release sport. You need patients who will stay, pay,…

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Your Dental Phone Answerers Are Costing You Money

Your Dental Phone Answerers Are Costing You Money

Dentists typically spend a fair amount on marketing their practices. They almost universally don’t get enough return on that investment. Part of the reason for low ROI is that dentists tend to market like everyone else. Advertising on price, specials, and coupons brings in low-value new patients. Someone who needs implants, full-mouth reconstruction, or dentures…

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There’s A Storm Coming

There’s A Storm Coming

When you see dark clouds gathering on the horizon, you generally figure there will be a storm soon. And you know that you’d better seek shelter. Four massive dark clouds have been gathering for some time on the dental industry’s horizon. Too few dentists have noticed, and that leaves them vulnerable to the coming tempest….

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Are You Impatient With Your Dental SEO?

Are You Impatient With Your Dental SEO?

Search engine optimization, or SEO, has been widely touted as the greatest thing since the invention of the smartphone. That’s both true and not true. One of the side effects of the internet is that everything is right now, or at least near-instant. That’s resulted in a shortening of expectations generally and particularly with regard…

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Why You’re Losing Dental Prospects

Why You’re Losing Dental Prospects

There’s no doubt that dentists are very intelligent, dedicated, and talented group of people. There’s also no doubt that dentists are as different as everyone else – different beliefs, different pastimes, different interests. But when it comes to the one thing that matters to your dental prospects, there’s no difference between dentists. Dentists today are…

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Can Dentists Survive Without Insurance Reimbursement?

Can Dentists Survive Without Insurance Reimbursement?

According to the ADA, private insurance was the single largest source of payment for dentists in 2015, amounting to more than 41 percent. That’s both good news and bad news. It’s good news because your dental patients and prospects aren’t reliant solely on their own financial resources to obtain dental care. It’s bad news because…

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Why Don’t Your Dental Prospects Know Your Name?

Why Don’t Your Dental Prospects Know Your Name?

One of our SmartBox staffers used to live in the small town of Worland, Wyoming. Before you run a search or reach for an atlas, Worland is in north-central Wyoming, roughly in the middle of the Bighorn Basin, and boasts somewhat over 5,000 inhabitants. Search “dentist worland wyoming” on Google, and you’ll discover that there…

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