The Yellowpages is Dead

I came across some very telling numbers in Simba’s Information Industry Forecast today…

Spending in the Yellowpages was down 16.2% in 2010, it’s 3rd consecutive double-digit decline (YP has declined every year since 2003). The 2011 outlook is similarly negative, and they are estimated to be down another 12% to $12.8 billion.

I checked in with Google to get their take on the situation, but they had no comment… I assume they were too busy growing 34% since last year and are on track to a $40 BILLION 2011.

When was the last time you opened the Yellowpages to find something?

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Posted under Local Search, Mobile Search, Search Engine Optimization, Web Marketing on November 8th, 2011 |

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Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.