What are differentiators?

There are five ways to differentiate yourself and become a superhero dentist.

  • You can tailor your services to a specific demographic. (kids, senior, family)
  • You can concentrate. (niches, specific services)
  • You can be exclusive and be the only dentist in town that does -xyz-. (unique, unmatched, unprecedented)
  • You can use superlatives and be specific. (leading, #1, #2, top)
  • You can leverage perception and avoid being compared. (books, dvds, webinars)
  • …or why not be all five?



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    Posted under Web Marketing on March 5th, 2012 |

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    About the author
    Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.