Your Marketing Dollars – Wasted

There’s not many ways you can completely waste your marketing dollars.

This dentist thought his staff was doing a great job answering phone calls. Turns out, they were only answering about 60% of the calls that came in during business hours, and all after-hours calls went to voicemail (new patients rarely leave messages).

Using our Zetetics Phone System, we were quickly able to identify and fix this problem before it cost him tens of thousands of dollars in wasted advertising. We now automatically forward all after-hours calls to a cell phone as well.

June 2012 Dental Call LogOnly 60% of this dentist’s phone calls were being answered. Phone numbers blacked out to protect privacy.

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Posted under Phone Tracking on June 7th, 2012 |

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.