What is Responsive Web Design?

Is responsive dental web design the future?

Fitting a dental website into any screen without sacrificing elements like content and images is called Responsive Design. Responsive Design is concerned with making a web page appear the same across all devices (Desktop, Laptop, Tabs & Mobile), platforms and screen sizes without compromising content or images.

Making a dental website an interface that can be accessed from any device while enhancing viewer experience. Due to Responsive Design being almost completely dedicated towards bringing smartphone and tablet users closer to viewing websites, it enhances the viewing experience by modifying proportions and making the webpage look as identical as possible to desktop view.

Benefits of Responsive Design

  • Increases your reach to tablet and mobile audiences
  • Traditionally users would be redirected to a device specific site, but now one site can be implemented across devices.

  • Increase sales and conversion rates
  • Consistent user experience, devoid of redirections or CSS, will have a positive impact on conversion rates. Responsive design removes many old inconsistencies of multiple sites such as functionality and performance.

  • Consolidate your analytics and reporting
  • A single responsive site means no longer having to track user journeys, conversion paths, funnels and redirections between sites. Tools like Google Analytics are now optimised to handle multiple devices and responsive reporting.

  • Save time and cost on mobile development
  • Standardised testing methodologies can now be used, removing the development, support and maintenance overheads related to having device-specific sites.

  • Save time and cost on site management
  • A single administrative interface can easily be optimised, using layout and workflow tools to manage the correct content, or site templates that are being used for different devices.

  • Enhance user’s offline browsing experience
  • Responsive Design means you can manage one website with a single set of links. This allows you to focus on link outreach with a consolidated Search Engine Optimisation (SEO) strategy unified across devices

  • Increase your visibility in search engines
  • The offline browsing capabilities of HTML5 means that sites can be easily accessed ‘on the go’. Contained in hybrid HTML5 web applications will increasingly be consumed on the move and in the absence of an internet connection.

    Future of Responsive Design

    Surveys estimate that mobile internet users will increase from 800 million in 2010 to 1.9 billion by 2015; while desktop users will only see an increase of 1.6 billion, which is a meager increase compared to 1.4 billion as of 2010

  • At least 90% of all internet users access websites from handheld devices
  • 2013 has been named Year of Responsive Web Design
  • By 2014, mobile internet usage will surpass desktop usage
  • Tablets and smartphone are overtaking computers in number and volume
  • Conclusion

    Responsive design keep you ahead of the trend. The demand for media-rich mobile internet and apps is burgeoning, so several important implications must be addressed – development and maintenance costs, visibility in search engines and better conversion rates.

    Tablet and smartphone sales are exploding. Responsive design is key, and content consumption on mobile devices will only continue to increase.

    3 Simple Questions for You

  • Do you want to find out if your existing dental website is Responsive?
  • Are you planning to convert your existing website into a Responsive one?
  • Or do want to create a new Responsive Website for your dental practice?



  • Leave a comment

    About the author
    Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.