How to Make Patients’ 3 Wishes Come True

How to Make Patients’ 3 Wishes Come True

I’ve spent almost my whole life around dentistry. Whether it was working with my dad or clients across three continents, there are three consistent messages that get people to buy elective dentistry: confidence, rescue from constant pain and discomfort, and return to normalcy.

Confidence includes:

  • not having dentures pop out on a date
  • not being embarrassed to smile at a loved one’s wedding because of missing, discolored or misshapen teeth
  • regaining an attractive appearance

Rescue from pain and discomfort means:

  • teeth and gums that are in bad health
  • improperly fitting dentures
  • poorly done implants
  • headaches and jaw pain

Return to normalcy is:

  • eating the food they love
  • getting a good night’s sleep
  • not having to use dentures/feeling like they have real teeth

These are reasons patients will pay $10,000, $20,000 or $50,000 for your services. Therefore, this is where your marketing should focus.

Leave a comment

About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.