A Winning Strategy: Plan 1 Goal at a Time

A Winning Strategy: Plan 1 Goal at a Time

Research suggests that if you plan on how you will accomplish a single goal, you are likely to achieve it. But if you simultaneously plan how you will achieve multiple goals, you are unlikely to achieve any of them.

A blog post from Influence at Work, the company of SmartBox Web Marketing favorite Dr. Robert Cialdini, described research about how we can successfully plan to reach our goals – and how we can sabotage our own efforts.

According to the research, people who create a plan to reach their goals are usually successful. But people who simultaneously create plans to reach multiple goals often fail.

This is because it is difficult to complete multiple goals and because the goals often have contradictory requirements.

For instance, you are a dentist with a thriving practice. You would like to increase your income but you also would like to spend more time away from the office traveling. As you can see, it is hard to make more money when you are out of the office spending money on trips.

So how can you achieve all of your goals? According to the blog, there are two ways:

One, set up a contrast between yourself and others. The research showed that people are better able to juggle multiple task for reaching their goals if they believe others are juggling even more tasks.

Second, plan to achieve multiple goals as ways to achieve an even larger goal. So if you want to make more money and travel more, you might put those plans under an even larger goal that would accommodate both.

In this case, you might want to grow into a larger, multiple-doctor practice. That way you could make more money AND be able to spend more time traveling.

Why Dentists Should Reevaluate Their Priorities

How great would it be to take off for a week or two to spend time with your family? Some of you right now are thinking, “There’s no way I could be away from the office for a whole week.”

For those of you thinking that you need more freedom: More freedom to work the hours you want and be away when you want.

Improved marketing can help with that.

If you’re bringing in enough of the right kinds of patients, you don’t have to load every possible hour of every possible day with patients to be successful.

But how you have set up your practice plays a big role in that as well.

Some dentists are able to leave for a week because they have a crew who can keep the boat afloat while the captain is away.

If you desire the freedom to be able to leave your practice, is it time to look into an associate dentist? Could your staff handle the office without you being there for a week, or two, or a month?

If right now you are thinking, “I couldn’t afford to bring in an associate or even someone to fill in for me for a week,” then you don’t have the freedom that comes with success.

At SmartBox, we try to give our clients three things: more patients, more profits and more freedom. All three aren’t right for every doctor. We’ve got plenty of clients who are volume practices and want as many patients as we can get them.

That’s more patients.

But we’ve got others who have far fewer patients doing mostly high-value procedures.

That’s more profits.

And we’ve got clients who want to work on their terms: they work the days they want to work seeing the kinds of patients they want to see making the kind of money they want to make.

That’s more freedom.

What are your priorities, and what are you doing to emphasize them? Do you want to bring in more patients so you can experience more profits? Would that mean more freedom for you? Or would you like to see fewer patients and make the same amount of money? How would you like to work less and have more free time?

It doesn’t just happen. You have to put the right team of people around you.




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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.