Dental Web Marketing Article Library

Escape from broad match hell

One of the most confusing, frustrating, and costly aspects of pay-per-click advertising is the variety of keyword match types offered by the big three search engines. What Google Adwords calls “broad match doesn’t work exactly the same as MSN Adcenter’s “broad match, and Yahoo doesn’t have a broad match option at all. As a result…

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Posted under Paid Search (SEM) |

Google Tops Search Engine Market

I just came across some incredible statistics for last month. NetApplications, which tracks metrics for all sorts of computer and internet related fields reports that Google now controls 84% of the online search engine market share.  This is up from 78.45% the month before! Nielsen also reports that 82% of all local business searches now…

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Posted under Web Marketing |

Why you need to be tweeting – or is it a fad?

I won’t bore you with a sales letter or shame you because you’re not doing it.  These facts speak for themselves: By 2010, Generation Y will outnumber the babyboomers – and 96% of them have joined a social network. Radio took 38 years to reach 50 million people.  TV took 13 years.  Internet took 4…

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Posted under Drip Marketing, Social Marketing |

Facebook Growth: College Age Declining, 45yrs+ Growing Rapidly

Just wanted to update you with the currents trends with “Web 2.0” and social networking. With the U.S. now accounting for only about a third of all Facebook users, we are starting to see a gradual shift away from its original demographic of college-age users (18-25): 46% of all users are 18-25 years old, down…

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Posted under Social Marketing |

Google’s New Search Index: “Caffeine”

As you may remember from over a year ago, I blogged about Google’s new search index in development, Caffeine. It’s finished, and here’s a few words from Google on it: Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last…

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Posted under Search Engine Optimization, Web Marketing |

Coming Soon, Web Ads Tailored To Your Zip+4

On the heels of Apple’s intention to collect and sell detailed location data comes word that Juniper is putting together technology that will allow any ISP to present you to advertisers by your Zip+4.. Your Internet service provider knows where you live, and soon, it will have a way to sell your zip code to…

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Posted under Paid Search (SEM) |

Search engine optimization for Facebook

Imagine if you were a mortgage lender and could go back in time to 1999 and optimize your home page for the query “Low Finance Rate.” Would you do it? Of course you would. Well the same opportunity exists today with social networks. Let’s assume that the owner of Cathy’s Creative Mugs (a fictitious small…

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Posted under Search Engine Optimization, Social Marketing |

UK Government departments spend 8m on search engines

Interesting. Four government departments spent almost £6m ($8,000,000 US Dollars) ensuring their websites appeared on search engine results pages in the last two financial years. The Department of Health was the biggest spender, running up a bill of £4.4m in “paid search” fees. It said the money was spent supporting campaigns on smoking and the…

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Google now controls 98% of the internet

Reports are out that Google now controls over 90% of all searches on the internet (..compared to Yahoo at 3.9%, Bing at 3.7%). Google now also controls 98% of all mobile searches (..on smart phones, Androids, Blackberry, etc). Nielsen reported way back in 2008 that 82% of people needing local services went online to search. …

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Mr. X called me yesterday

3 years ago, I was approached by the owner of a small automotive repair shop.. we’ll call him Mr. X.   Long story short, we did a full custom web design, search engine optimization and social networking package for him. After getting him to the #1 spot on Google in his hometown, Mr. X decided to…

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Posted under Social Marketing |