UK Government departments spend 8m on search engines

Interesting. Four government departments spent almost £6m ($8,000,000 US Dollars) ensuring their websites appeared on search engine results pages in the last two financial years.

The Department of Health was the biggest spender, running up a bill of £4.4m in “paid search” fees.

It said the money was spent supporting campaigns on smoking and the flu pandemic.

The Department for Communities and Local Government spent over £750,000 promoting campaign websites including those for Home Information Packs, Eco Towns and Energy Performance Certificates.

The Department of Energy and Climate Change spent more than £309,000 last year. The Department of the environment, food and rural affairs (Defra) spent almost £500,000.




About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.