Content Writing

What Story Does Your Dental Marketing Tell?

What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates…

Read more »
The “Voice of the People” Can Be Bad News For Dentists

The “Voice of the People” Can Be Bad News For Dentists

Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce. Take smart phones as an example. Every new phone has a huge marketing push, and some people seem to be compulsive adopters of…

Read more »
Will Your Online Dental Content Strategy Fail?

Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy…

Read more »
How’s That Monthly Dental Advertising Thing Going?

How’s That Monthly Dental Advertising Thing Going?

I’ve met many dentists who can’t escape that “hamster on a treadmill” feeling. They’d prefer to spend more time solving patients’ dental problems. Instead, they have to take time away from clinical practice every single month to figure out their advertising for the next month. This is not why dentists spend four years in dental…

Read more »
When Your Dental Content “Muse” is AWOL

When Your Dental Content “Muse” is AWOL

One of the requirements for your dental website to rank high in organic search is to have fresh, authoritative content that answers searchers’ queries. Keeping that content fresh can be a challenge for dentists. Not everyone is naturally inclined toward writing and not everyone is skilled at producing content that is written a a level…

Read more »
Dentists Shouldn’t Always Believe Their Self-Talk

Dentists Shouldn’t Always Believe Their Self-Talk

It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt. One of the self-doubts that can last much…

Read more »
Your Online Dental Newsletter: Tried and Found Guilty?

Your Online Dental Newsletter: Tried and Found Guilty?

The dental office newsletter is a tried-and-true method of staying in touch with your dental patients and prospects. That’s if your newsletter is done right. Otherwise, it would be better described as, “Tried and found guilty.” Your online newsletter offers opportunities for success and failure. The most common causes of failure are: Not considering your…

Read more »
When Your Dental Website Makes You Look Old

When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated…

Read more »
Is Your Dental Content Marketing A Help or a Hindrance?

Is Your Dental Content Marketing A Help or a Hindrance?

Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very popular way to maintain name recognition and influence new dental prospects. Dentists are assumed to competent these days and are therefore considered…

Read more »
6 Winning Blog Tips for Dentists

6 Winning Blog Tips for Dentists

Your dental blog can be a great way to stay in front of your prospects until they’re ready to choose you to solve their dental problems. However, there’s a lot of competition for your prospects’ attention. Unless your blog is absolutely first-rate, readership is going to be a hit-or-miss proposition. There are some things you…

Read more »