Dental Advertising Lure

Dentists Who Publish a Book Stand Out

Dentists Who Publish a Book Stand Out

One of the biggest problems that dentists face today is the presumption of competence. That might sound like a nonsensical statement, but it’s true. Dentists are viewed as advanced-degreed professionals and, as such, they’re presumed to be competent. In the minds of your prospects, one dentist is a basically as good as another. That’s a…

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Dental Email Strategies That Work

Dental Email Strategies That Work

Accordingly to Google, people consult an average of 10.4 online sources of information before making a decision to purchase goods or services. That’s a mixed blessing for dentists. It means that you have some time to convince prospects to choose you rather than a competitor. But it also means that you have to furnish the…

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You, Dental Author?

You, Dental Author?

One of the realities in today’s crowded dental marketplace is that you have to differentiate yourself from your competition to succeed. An excellent way of setting yourself apart is by publishing a book. Before you stop reading this article, because there’s no way on earth that you’d have the time, let me reassure you that…

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Let Your Ego Go, Watch Your Ego Grow

Let Your Ego Go, Watch Your Ego Grow

Welcome to the final blog on how to get your ego out of your marketing. We’ve talked about listening more than you talk; trusting data, not your opinion, on what works; doing what you’ve always done will get you what you’ve always gotten; and providing quality content that potential patients want. Finally, after working so…

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How to Win Big With Your Content

How to Win Big With Your Content

I’ve been doing a series of blog posts based on a blog post titled “Is Your Ego Hijacking Your Content Marketing Strategy?” by one of the writers at Hubspot. So far we’ve tackled listening more than you talk; trusting data, not your opinion, on what works; and doing what you’ve always done will get you…

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All Aboard the Train to Profitability

All Aboard the Train to Profitability

Trains are incredible inventions. It’s amazing how this country is criss-crossed with parallel beams of steel so that these marvelous machines can haul all manner of goods from one place to another. They are incredibly efficient and could be considered the backbone of the good’s industry. Yet they are limited to going only where tracks…

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Become One of the Rich Who Get Richer

Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why…

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Now I Can Say I Told You So About Facebook

Now I Can Say I Told You So About Facebook

Facebook turned 10 years old earlier this year. I really admire Mark Zuckerberg and how he turned his vision into a $100 billion enterprise. As business owners, I think we all can appreciate what the guy has done. In just 10 years, Facebook has 1.23 billion (yes, with a “b”) users, including 57 percent of…

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3 Numbers That Will Lead to More and Better Patients

3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson….

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How to Hit the Marketing Bull’s-eye

How to Hit the Marketing Bull’s-eye

I don’t know about you, but I love darts. There’s something fun about hurling thick needles attached to missile fins through the air. Today I’ll teach you how we can help you hit the bull’s-eye every time. OK, we’re not really talking about darts today. But we are going to talk about hitting the bull’s-eye…

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