Drip Marketing

Track Down the Weaknesses in Your Dental Marketing

Track Down the Weaknesses in Your Dental Marketing

Dentists aren’t detectives, although some diagnostic puzzles may challenge your deductive skills. But one area where dentists can benefit from doing some investigation is their online marketing. Dentists aren’t trained as marketers. For that reason, many dentists’ marketing violates a lot of the rules that determine good marketing. That may or may not be the…

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Dental Email Strategies That Work

Dental Email Strategies That Work

Accordingly to Google, people consult an average of 10.4 online sources of information before making a decision to purchase goods or services. That’s a mixed blessing for dentists. It means that you have some time to convince prospects to choose you rather than a competitor. But it also means that you have to furnish the…

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Avoid These 4 Dental Email Missteps

Avoid These 4 Dental Email Missteps

Email campaigns are a very effective means of educating your dental prospects about the solutions to their dental problems. Maintaining regular contact also keeps you top-of-mind with prospects and gives them reasons to choose you when they’re ready to select a dentist. However, getting the content and timing of email campaigns can be tricky. Here…

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Will Your Online Dental Content Strategy Fail?

Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy…

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How’s That Monthly Dental Advertising Thing Going?

How’s That Monthly Dental Advertising Thing Going?

I’ve met many dentists who can’t escape that “hamster on a treadmill” feeling. They’d prefer to spend more time solving patients’ dental problems. Instead, they have to take time away from clinical practice every single month to figure out their advertising for the next month. This is not why dentists spend four years in dental…

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Your Dental Email Subject Lines are Letting You Down

Your Dental Email Subject Lines are Letting You Down

Dentists don’t go to dental school to become marketers. And yet, far too many dentists still manage, or micromanage, their marketing. A recent finding is that 35 percent of people who receive email decide whether to open an email based on the subject line. Think about that for a moment. Your email content might be…

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Your Online Dental Content Should Guide Your Prospects

Your Online Dental Content Should Guide Your Prospects

The decision to purchase a product or service, or to choose a dentist, is a journey. The decision begins with the identification of a need or want. That may come as a sudden realization, such as the rapid onset of dental pain. Or the realization may grow slowly over time when a prospect has faced…

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So You Want to Automate Your Dental Marketing

So You Want to Automate Your Dental Marketing

Marketing automation software helps companies streamline their email marketing while also defining their customer segments and managing their customer data. In theory, it’s a huge step up from trying to handle all that manually. A recent article indicates that implementing marketing automation software poses two major challenges for larger companies, much less smaller dental practices….

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“Drip” on Your Dental Patients

“Drip” on Your Dental Patients

There’s an old saying that water can slowly wear away rock because it’s persistent. There’s a lesson here for dentists when it comes to attracting new dental patients: persistence pays off. Google estimates that buyers will consult up to 10.4 sources of information before making a purchasing decision. But those buyers will likely come to…

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Bright, Shiny Dental Objects

Bright, Shiny Dental Objects

To the layperson, dental terminology and processes are basically incomprehensible. That’s why we encourage our dentists to talk at their patients’ level when discussing dental problems and solutions. To the vast majority of dentists, marketing terminology and processes are basically incomprehensible. That may sound harsh, but our extensive experience helping dentists get more and better…

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