Local Search

The “Voice of the People” Can Be Bad News For Dentists

The “Voice of the People” Can Be Bad News For Dentists

Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce. Take smart phones as an example. Every new phone has a huge marketing push, and some people seem to be compulsive adopters of…

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Dentists Must Go HTTPS or Go Home

Dentists Must Go HTTPS or Go Home

SmartBox recently completed migrating all of its dentists’ websites from HTTP to HTTPS. There are several reasons to prefer HTTPS, greater online security and HIPAA compliance being the main ones. The move to HTTPS is something that dentists’ can’t afford to ignore. A recent article pointed out that sites with HTTPS are beginning to be…

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Google Changes the Rules for Mobile Dental Websites… Again.

Google Changes the Rules for Mobile Dental Websites… Again.

It’s no secret that Google’s emphasis has shifted to providing the best possible user experience. Part of that shift was a recognition of the fact that more searches are initiated from mobile devices than from desktops or laptops. Google was swift to begin penalizing websites that aren’t mobile-compatible. Out of necessity, the mobile-responsive website was…

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When Your Dental Website Makes You Look Old

When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated…

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What Google’s Slaying of Right-side Ads Means for Dentists

What Google’s Slaying of Right-side Ads Means for Dentists

This isn’t your father’s search engine results page. Google recently eliminated right-side (right column) pay-per-click (PPC) ads from its results pages. There are several reasons for the change. The first is to make results pages more mobile-compatible. WIthout the right column, listings have more room leading to increased readability and allowing more results per page…

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Search Ranking Won’t Put Butts in Chairs

Search Ranking Won’t Put Butts in Chairs

You’ve certainly heard the saying, “What you see is what you get.” As a dentist, you know that isn’t true: Veneers can make imperfect teeth look perfectly straight and white. Crowns look like real teeth. Implants support a whole jaw or two of real-looking prosthetics. The same is true with Google ranking. What you see…

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Your Google Ranking: Three Things to Know

Your Google Ranking: Three Things to Know

Your placement on Google search results pages are the most important part of your web marketing – and they don’t matter one bit. Google dominates the search engine market, virtually everyone starts their search for information with a search engine, and almost no one goes past the first search engine results page (SERP) to find…

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Are You Lost Online? Effective SEO Can Change That!

Are You Lost Online? Effective SEO Can Change That!

One of, if not THE, most important things in your web marketing efforts is Search Engine Optimization, or SEO. Here is why SEO is so important. Most of the patients YOU want to attract are searching online for whatever dental problem they are having; research shows that 93 percent of consumers begin with a search…

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A Panda Can Be Your Friend (If You Feed It Right)

A Panda Can Be Your Friend (If You Feed It Right)

When you hear the word Panda, most of you think about the lovable, black and white bear from China that eats bamboo. And eats bamboo, and eats bamboo. As cute as pandas are, they probably won’t do much to boost your dental practice’s marketing. A different kind of Panda, though, could significantly boost your business….

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All Aboard the Train to Profitability

All Aboard the Train to Profitability

Trains are incredible inventions. It’s amazing how this country is criss-crossed with parallel beams of steel so that these marvelous machines can haul all manner of goods from one place to another. They are incredibly efficient and could be considered the backbone of the good’s industry. Yet they are limited to going only where tracks…

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