Newsletters

Your Online Dental Newsletter: Tried and Found Guilty?

Your Online Dental Newsletter: Tried and Found Guilty?

The dental office newsletter is a tried-and-true method of staying in touch with your dental patients and prospects. That’s if your newsletter is done right. Otherwise, it would be better described as, “Tried and found guilty.” Your online newsletter offers opportunities for success and failure. The most common causes of failure are: Not considering your…

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Get Them Reading Your Dental e-Newsletter: 4 Tips

Get Them Reading Your Dental e-Newsletter: 4 Tips

Most dentists should have an e-newsletter; most, but not all. An e-newsletter can be a vital part of your efforts to attract more and better patients. Where too many dentists go wrong is that they lose sight of that ultimate goal. Here are four tips for creating a dental e-newsletter that your patients and prospects…

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Posted by lawrence under Newsletters, Web Marketing on September 15th, 2016 |
Are You Underutilizing Your Dental Newsletter?

Are You Underutilizing Your Dental Newsletter?

Dental e-newsletters are a staple of most dentists’ marketing these days. They’re popular with a broad range of patients and potential patients. E-newsletters usually contain a mix of general interest and dentistry articles together with fun, interesting photos. That makes sense if you’re like most general practice doctors, because you want to appeal to as…

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Develop a Dental Marketing “Strategy of Champions”

Develop a Dental Marketing “Strategy of Champions”

Here in the center of the college basketball world, October is a pretty big deal. With Butler University, Indiana University, the University of Louisville and the University of Kentucky all starting to practice for the upcoming season, basketball is on everyone’s lips. There are supporters and detractors for each team, and a lot of polite…

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A Surprising Recommendation from a Web Marketing Expert

A Surprising Recommendation from a Web Marketing Expert

When you think of newsletters, do you think of sheets of 8 ½ x 11 inch paper printed out of a desktop printer and half folded? If so, you’re missing out on what 21st century newsletters can bring you. The word newsletter may call to mind poorly designed, cheaply printed pages of information with little…

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Become One of the Rich Who Get Richer

Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why…

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3 Numbers That Will Lead to More and Better Patients

3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson….

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How to Turn Patients Into John Hancock

How to Turn Patients Into John Hancock

There is a story that founding father John Hancock signed the Declaration of Independence so large so that “the fat old King could read it without his spectacles.” There’s a lesson dentists can learn from that. Though the story may not be true, the fact is that Hancock and all the signers of the Declaration…

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Why Getting People to Like You is Good (and I don’t mean on Facebook)

Why Getting People to Like You is Good (and I don’t mean on Facebook)

Everyone wants to be liked. Some may say they don’t really care, but who would choose to be unliked over being liked? Not a smart, marketing-savvy dentist, that is for sure! That’s because those people who are liked have more influence than those who don’t. Liking is one of Dr. Robert Cialdini’s six key principles…

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Giving First is Critical if You Want to Get New Patients

Giving First is Critical if You Want to Get New Patients

Debt is a powerful persuader. In the second part of our series on persuasion, I’m going to tell you how the idea of reciprocation can bring you more dental patients. Reciprocity is the first of six key principles of influence identified by Dr. Robert Cialdini. The idea is very simple: if someone does something for you,…

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