Offline Marketing

Should Dentists Take Marketing Into Their Own Hands?

Should Dentists Take Marketing Into Their Own Hands?

Since its inception, SmartBox Web Marketing has been dedicated to helping dentists – even if they never decide to work with us. We “give away the store” by sharing the underlying structure and all the moving parts and pieces of our industry-leading Patient Attraction System™. This blog is one example of how we share that…

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Does Offline Dental Marketing Still Work?

Does Offline Dental Marketing Still Work?

Before the internet became a simple fact of everyday life, dentists reached their prospects via newspaper ads, outdoor boards, the occasional TV or radio spot, and postcard campaigns. You might think that in this internet age “offline marketing” is no longer a viable way to attract new patients. You’d be wrong. It’s not an “either-or”…

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3 Tips for Getting Personal with Your New Dental Patients

3 Tips for Getting Personal with Your New Dental Patients

No, not that kind of personal. I’m talking about putting something of yourself into “thank you” notes after your new patients’ first visits. You probably have a system to thank new patients for choosing your practice. If you don’t, you should. Every successive contact with new patients increases the odds of them remaining your patients…

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Is Your Dental Staff’s Communication Costing You Patients?

Is Your Dental Staff’s Communication Costing You Patients?

When we think about in-office communication, we usually consider what words we use and the tone of voice we employ. According to a number of experts in the field of communications, those are often the least important parts. Consider this scenario: a staff member says in an even tone, “I’m perfectly fine.” However, you notice…

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What’s The Last Thing a Dentist Wants to Hear?

What’s The Last Thing a Dentist Wants to Hear?

One of our SmartBox associates spent some time in advertising agencies, and he shared a tidbit from those experiences. “The last thing any agency wants to hear from potential customers, or particularly from existing customers, is, “I didn’t know you do that!” That’s true for all small businesses. For dentists, the “that” in question might…

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The Secret of Special Offers

The Secret of Special Offers

Max Gotcher and Mike Abernathy over at Summit Practice Solutions are good friends of ours and SmartBox clients. They’re also really good at helping dentists get their practice in order and focus on more traditional marketing. I read one of their blog posts and found a lot of similarities between what Max and Mike recommend…

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4 Things to Lose in Your Ads

4 Things to Lose in Your Ads

My last post featured advice from Max Gotcher and Mike Abernathy over at Summit Practice Solutions (and me) on four things your patients want in your ads – the “do’s.” A great deal of the discussion centered around ads on your website but was applicable to print advertising as well.. So today, let’s see how…

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What Patients Want in Your Ads: 4 Things

What Patients Want in Your Ads: 4 Things

Our friends and colleagues over at Summit Practice Solutions have some advice about how you can improve your print marketing, and you’ll be surprised how many of those ideas apply to web marketing as well. Max Gotcher and Mike Abernathy over at Summit Practice Solutions are really good at helping dentists get their practice in…

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Become One of the Rich Who Get Richer

Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why…

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3 Numbers That Will Lead to More and Better Patients

3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson….

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