Phone Tracking

What’s Up With Dental Practice Phone Answerers?

What’s Up With Dental Practice Phone Answerers?

SmartBox Web Marketing received quite a shock last year. It was both a shock and a wakeup call for us and for dentists everywhere. We recorded and listened to every incoming call to all of our Elite level dentists’ practices for an entire quarter. We have a dedicated Call Quality Analyst Team who reviews and…

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Your Money Is Slipping Through Your Phone Answerers’ Fingers

Your Money Is Slipping Through Your Phone Answerers’ Fingers

Dentists spend a lot of money marketing their practices to attract new dental patients. And in spite of the rise of the internet, the vast majority of new patients still use the phone to schedule their first appointment with your practice. That first contact is where new patients are won or lost. Ideally, you’d appoint…

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Your Dental Practice Phone is Lot More Expensive Than You Think

Your Dental Practice Phone is Lot More Expensive Than You Think

90 percent of people looking for a dentist begin their search online. Of those, the overwhelming majority still use their phones to book an appointment. Your phone answerers are the last, vital link between appointing a new patient and wasting the marketing dollars you spent to attract that prospect. Based on SmartBox’s experience, the vast…

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Your Dental Phone Answerers Are Costing You Money

Your Dental Phone Answerers Are Costing You Money

Dentists typically spend a fair amount on marketing their practices. They almost universally don’t get enough return on that investment. Part of the reason for low ROI is that dentists tend to market like everyone else. Advertising on price, specials, and coupons brings in low-value new patients. Someone who needs implants, full-mouth reconstruction, or dentures…

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Your Dental Marketing Results Should Be Guaranteed

Your Dental Marketing Results Should Be Guaranteed

Manufacturers provide product warranties, and service companies offer satisfaction guarantees. Why should dental marketing services be any different? At SmartBox, we firmly believe that marketing firms should stand behind their services, and here’s why. Marketing has come a long way in the last 100 years. As an industry, we have much more knowledge, more more…

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How’s That Monthly Dental Advertising Thing Going?

How’s That Monthly Dental Advertising Thing Going?

I’ve met many dentists who can’t escape that “hamster on a treadmill” feeling. They’d prefer to spend more time solving patients’ dental problems. Instead, they have to take time away from clinical practice every single month to figure out their advertising for the next month. This is not why dentists spend four years in dental…

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How is Your Dental Marketing Company Spending Your Money?

How is Your Dental Marketing Company Spending Your Money?

If you’re working with a dental marketing firm, are you getting everything you should be getting? I’m not here to slam any other company, but I know that there are unscrupulous actors out there. Those people give my profession a bad name. Even worse, they’re ripping off hardworking dentists who deserve better. Marketing isn’t a…

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Why Are You STILL Wasting Dental Marketing Dollars

Why Are You STILL Wasting Dental Marketing Dollars

Return on investment (ROI) is a crucial factor in any dental practice’s success. Every marketing dollar invested has to return the maximum ROI to get dentists to their success goals. However, measuring that return is a hit-or-miss proposition for most dentists. Research has shown that dental patients are very poor at recalling how they found…

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How Dentists Throw Away Marketing Money

How Dentists Throw Away Marketing Money

It’s amazing how much of their hard-earned marketing dollars dentists are wasting. You might not believe that applies to you if you’re fortunate enough to be getting all the new dental patients you can handle. It’s still true, though. Research shows that dental patients are very bad at recalling where they heard of your practice….

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Your New Dental Patients May Be Dropping Like Flies

Your New Dental Patients May Be Dropping Like Flies

An astounding number of dentists over-estimate their new patient phone call conversion rates. You might be one of them, and if you are, it’s costing you a lot of money. This is not to suggest that your phone answering staff are less than professional. It’s to confirm that your staff are human and as subject…

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