Social Marketing

What Do Your Dental Patients Want Online?

What Do Your Dental Patients Want Online?

You want and need to make your social media posts stand out for your prospects. With the incredible and ongoing flood of online content these days, that’s quite a task. Regardless of which social media channels you’re using to promote your practice, the first thing to keep in mind is that you’re not posting for…

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Why Aren’t Dentists More Social on Social Media?

Why Aren’t Dentists More Social on Social Media?

It’s amazing how long some traditions hang on. It’s even more amazing why almost nobody thinks to question those traditions. Case in point: advertising for new dental patients. Historically, dentists used Yellow Pages ads, newspaper ads, direct mail campaigns, and a few radio or TV spots to reach dental prospects. Due to the nature of…

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Google Dental PPC Ads Aren’t the Only Option

Google Dental PPC Ads Aren’t the Only Option

Pay-Per-Click (PPC) advertising is part of many dentists’ online marketing. 2016 saw tremendous changes to how Google treats PPC ads. The elimination of the right-side ads, and their incorporation into the main search engine results page, intensified the competition for an ad listing above the main search results. The initial hubbub following the change has…

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What Story Does Your Dental Marketing Tell?

What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates…

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Will Your Online Dental Content Strategy Fail?

Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy…

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Why Are Dentists on Social Media Sites That Don’t Deliver?

Why Are Dentists on Social Media Sites That Don’t Deliver?

Adding social media to your marketing strategy is a good idea for dentists who want to reach and influence more dental prospects. However, according to the ranking from a December, 2016 article, not all social media will deliver anything like the same number of followers. The four most-used social media sites are Facebook (1.1 billion users),…

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Is Your Dental Content Marketing A Help or a Hindrance?

Is Your Dental Content Marketing A Help or a Hindrance?

Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very popular way to maintain name recognition and influence new dental prospects. Dentists are assumed to competent these days and are therefore considered…

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The Dental Amalgam Debate Resurfaces

The Dental Amalgam Debate Resurfaces

Researchers at the University of Georgia have rekindled the dental amalgam debate by releasing the results of a study involving more than 15,000 individuals. The very robust study, reported in September, showed that persons with eight or more silver amalgam fillings had 1.5 times the level of mercury compared to people with no silver fillings….

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7 Must-Do’s for Your Dental Social Media Writing

7 Must-Do’s for Your Dental Social Media Writing

Most of us don’t have a natural talent for writing well. When it comes to writing for online consumption, writing well is even more difficult. Why? It’s one thing to settle down with a good book or magazine. People expect to spend some time reading those. It’s another to read something online, where most people…

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3 Social Media Trends for Dentists

3 Social Media Trends for Dentists

In today’s cutthroat Internet environment, dentists who want to succeed can’t afford to miss a trick. And unless you pay close attention to new developments in the online world, you’ll be a late adopter of new trends that can help get you more patients. There are three hot social media trends that you should adopt…

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Posted by lawrence under Social Marketing, Video on the web, Web Marketing on August 23rd, 2016 |