Video Podcasts

Will Your Online Dental Content Strategy Fail?

Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy…

Read more »
All Aboard the Train to Profitability

All Aboard the Train to Profitability

Trains are incredible inventions. It’s amazing how this country is criss-crossed with parallel beams of steel so that these marvelous machines can haul all manner of goods from one place to another. They are incredibly efficient and could be considered the backbone of the good’s industry. Yet they are limited to going only where tracks…

Read more »
Become One of the Rich Who Get Richer

Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why…

Read more »
3 Numbers That Will Lead to More and Better Patients

3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson….

Read more »
Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

Survey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years

There’s a reason for the saying, “As California goes, so goes the nation.” So I paid close attention when I saw the results of a recent survey of about 300 Californians who are most dentists’ target demographics: 60 percent affluent baby boomers, 40 percent affluent, in their late 20s to mid-30s, and interested in improving…

Read more »
3 Easy Things That Will Get You More Press Coverage

3 Easy Things That Will Get You More Press Coverage

You want more legitimate press to drive your search engine rankings through the roof? A new report from America’s journalists tells you how. I want to follow-up the last blog about using real content to drive up you search engine results rankings. I didn’t originally intend to have this topic here today, but I just…

Read more »
1 Fact that WILL Offend You (and Bring You More Patients)

1 Fact that WILL Offend You (and Bring You More Patients)

I hope you’re enjoying the series of blogs about Dr. Robert Cialdini’s six key principles of persuasion, and I hope the one today won’t turn you off… Because I’m about to be very blunt: patients don’t have to come to you. Let me change that up a little bit: patients don’t have to come to YOU. They don’t…

Read more »
Why Getting People to Like You is Good (and I don’t mean on Facebook)

Why Getting People to Like You is Good (and I don’t mean on Facebook)

Everyone wants to be liked. Some may say they don’t really care, but who would choose to be unliked over being liked? Not a smart, marketing-savvy dentist, that is for sure! That’s because those people who are liked have more influence than those who don’t. Liking is one of Dr. Robert Cialdini’s six key principles…

Read more »
"Being Everywhere On The Internet" with Colin Receveur & Dr. James McAnally

"Being Everywhere On The Internet" with Colin Receveur & Dr. James McAnally

Colin is our secret weapon that we deploy for our best members practices all over the country. He owns a slew of certifications with Google, Microsoft, Cisco; they all come with lots of little important letters after them. More important than those letters is his intimate knowledge of what we’re up to as dentists and…

Read more »
"How To Crush The Competiton With Your Web Marketing" – Interview with Dr. Woody Oakes and Colin Receveur

"How To Crush The Competiton With Your Web Marketing" – Interview with Dr. Woody Oakes and Colin Receveur

If your dental website isn’t driving a MINIMUM of 100 phone calls a month to your front desk, you are getting “Crushed.” Colin has been hailed as the “Google God” for his ability to build websites that actually work (and work insanely well!!) by Dr. James McAnally & Dr. Mike Abernathy. He currently is helping…

Read more »