Video Productions

More is Not Better for Dental Websites

More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to…

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What Do Your Dental Patients Say About Your Practice?

What Do Your Dental Patients Say About Your Practice?

Visit almost any dentist’s website and have a look at the patient testimonials. You’ll see a large number of “Everybody in the practice is wonderful!” testimonials, together with some specific mentions of how gentle a particular hygienist was or how understanding the dentist is. Exactly what you’d expect, and basically required in today’s internet age….

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What Story Does Your Dental Marketing Tell?

What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates…

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Your Dental Patients “Oughta Be in Pictures”

Your Dental Patients “Oughta Be in Pictures”

Dental testimonial videos are crucial for your success in today’s “information economy.” Dental prospects have more access to information about dentists than at any time in history. Your prospects expect to be able to see you, hear you, and to learn about you from the happy and satisfied patients you’ve treated. And if they can’t…

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Dental Videos: 4 Essential Qualities for Your “Stars”

Dental Videos: 4 Essential Qualities for Your “Stars”

There are dental videos, and there are effective dental videos. There are some obvious differences between the two. The quality of the production itself is a deciding factor; poorly lit and poorly shot video with bad sound is a non-starter. But beyond the technical aspects, the real question is, “What kinds of people are you…

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“Explainer” Videos: Scaring Patients Away Since Forever

“Explainer” Videos: Scaring Patients Away Since Forever

Dentists using video on their websites are getting great results. Patient testimonials are the most effective ways to get potential patients to trust that you can solve their problems. But putting the dentist on camera also yields big dividends. Our company, SmartBox Web Marketing, has made a name for itself because of our fantastic use…

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Become One of the Rich Who Get Richer

Become One of the Rich Who Get Richer

I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all the attention and successful dentists get the best patients – in short, I’m going to explain why…

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3 Numbers That Will Lead to More and Better Patients

3 Numbers That Will Lead to More and Better Patients

I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are: ● 70% of the buying process in a complex sale is already complete before a potential customer is ready to engage with a salesperson….

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Who Else Wants More Dental Patients?

Who Else Wants More Dental Patients?

You might think that an odd title for a blog. Frankly, all of my blogs are about getting you new patients! But this particular blog is about Dr. Robert Cialdini’s third key to persuasion: consensus. The principle of consensus is that people decide what is appropriate in a situation by examining what others like themselves are…

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Why Getting People to Like You is Good (and I don’t mean on Facebook)

Why Getting People to Like You is Good (and I don’t mean on Facebook)

Everyone wants to be liked. Some may say they don’t really care, but who would choose to be unliked over being liked? Not a smart, marketing-savvy dentist, that is for sure! That’s because those people who are liked have more influence than those who don’t. Liking is one of Dr. Robert Cialdini’s six key principles…

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