Video on the web

Will Your Online Dental Content Strategy Fail?

Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy…

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Your Dental Patients “Oughta Be in Pictures”

Your Dental Patients “Oughta Be in Pictures”

Dental testimonial videos are crucial for your success in today’s “information economy.” Dental prospects have more access to information about dentists than at any time in history. Your prospects expect to be able to see you, hear you, and to learn about you from the happy and satisfied patients you’ve treated. And if they can’t…

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Why Are Dentists on Social Media Sites That Don’t Deliver?

Why Are Dentists on Social Media Sites That Don’t Deliver?

Adding social media to your marketing strategy is a good idea for dentists who want to reach and influence more dental prospects. However, according to the ranking from a December, 2016 article, not all social media will deliver anything like the same number of followers. The four most-used social media sites are Facebook (1.1 billion users),…

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When Your Dental Website Makes You Look Old

When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated…

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Dental Video Testimonial Disasters

Dental Video Testimonial Disasters

Dental patient testimonial videos provide powerful social proof to influence your prospects to choose you. Or, if those videos are done poorly, they can influence your potential patients to stay away in droves. Testimonial videos vary widely in their quality. That includes quality of picture, sound, the patients’ actual testimonial delivery, and relevance to other…

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Why Your Dental Marketing Isn’t Working

Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend…

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3 Social Media Trends for Dentists

3 Social Media Trends for Dentists

In today’s cutthroat Internet environment, dentists who want to succeed can’t afford to miss a trick. And unless you pay close attention to new developments in the online world, you’ll be a late adopter of new trends that can help get you more patients. There are three hot social media trends that you should adopt…

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Posted by lawrence under Social Marketing, Video on the web, Web Marketing on August 23rd, 2016 |
Definitely Different Dental Videos Do Well With Prospects

Definitely Different Dental Videos Do Well With Prospects

You can read any number of opinions on what makes a great dental video. A single dental video may get you some new patients, but it’s the sum total of your videos  – all of your online videos taken together – that will help you get all the new dental patients you need to grow…

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Where the Dental Profits Go

Where the Dental Profits Go

I ran across two interesting studies from the ADA’s Health Policy Institute (HPI). One is from 2014, while the other is from April of this year. Both have implications for the future of dentistry in the U.S. The 2014 article noted that “From 2002 to 2012 there was an increase in the percentage of total…

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Dental Videos: 4 Essential Qualities for Your “Stars”

Dental Videos: 4 Essential Qualities for Your “Stars”

There are dental videos, and there are effective dental videos. There are some obvious differences between the two. The quality of the production itself is a deciding factor; poorly lit and poorly shot video with bad sound is a non-starter. But beyond the technical aspects, the real question is, “What kinds of people are you…

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