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How is Your Dental Marketing Company Spending Your Money?

How is Your Dental Marketing Company Spending Your Money?

If you’re working with a dental marketing firm, are you getting everything you should be getting? I’m not here to slam any other company, but I know that there are unscrupulous actors out there. Those people give my profession a bad name. Even worse, they’re ripping off hardworking dentists who deserve better. Marketing isn’t a…

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Sell Benefits First, Not the Dental Procedure

Sell Benefits First, Not the Dental Procedure

It’s odd how often people fail to connect the dots. Seemingly intelligent people often get hung up on a single point and don’t think things through to a conclusion. That happens often when dental patients are presented with a case solution. Stumbling Blocks When presenting a case solution to a possibly reluctant patient, you’ll be…

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Demand Dental Marketing Proof

Demand Dental Marketing Proof

The renowned Carl Sagan once said, “Extraordinary claims demand extraordinary evidence.” That holds true when it comes to the claims made by some dental marketing firms. Most dental marketing companies are reputable. They’ll paint a realistic picture of what their efforts can achieve for you. If you’re considering a reputable company, you know upfront what…

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When Your Dental Content “Muse” is AWOL

When Your Dental Content “Muse” is AWOL

One of the requirements for your dental website to rank high in organic search is to have fresh, authoritative content that answers searchers’ queries. Keeping that content fresh can be a challenge for dentists. Not everyone is naturally inclined toward writing and not everyone is skilled at producing content that is written a a level…

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Don’t Fall for Dental Marketing Scams

Don’t Fall for Dental Marketing Scams

I’ve been in this business for a while now, and I’ve seen just about every kind of dental marketing. Some of it’s not bad, some of it’s pretty good, and some of it is overblown hype. You may have received a badly-written marketing email essentially implying that the company that sent it knows better than…

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Not All Dental Success is Created Equal

Not All Dental Success is Created Equal

Nobody goes into dentistry to fail. Everyone wants to be successful, but one dentist’s success can be another person’s nightmare. For instance, the new dental graduate who has just opened his or her doors should have an initial success “target” of recruiting enough new patients to make the practice profitable and sustainable. Without enough patients…

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Your Dental Email Subject Lines are Letting You Down

Your Dental Email Subject Lines are Letting You Down

Dentists don’t go to dental school to become marketers. And yet, far too many dentists still manage, or micromanage, their marketing. A recent finding is that 35 percent of people who receive email decide whether to open an email based on the subject line. Think about that for a moment. Your email content might be…

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When Dentists Need to Take Drastic Steps

When Dentists Need to Take Drastic Steps

You may know of Mike Napoli, formerly first baseman for the Red Sox and now a free agent. What you may not know about is his years-long struggle to sleep. Mike had severe sleep apnea. He was waking 50 to 100 times or more a night and as a result, never getting into REM sleep….

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Dentists are #1. Are You?

Dentists are #1. Are You?

Dentistry is a great profession, and U.S. News & World Report just confirmed it. Again. After falling to number two behind orthodontists last year, dentists have now regained the top spot as the best profession in the magazine’s annual ranking the year’s best jobs. That’s the good news – you’re a part of the best…

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Dentists Shouldn’t Always Believe Their Self-Talk

Dentists Shouldn’t Always Believe Their Self-Talk

It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt. One of the self-doubts that can last much…

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