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Your Money Is Slipping Through Your Phone Answerers’ Fingers

Your Money Is Slipping Through Your Phone Answerers’ Fingers

Dentists spend a lot of money marketing their practices to attract new dental patients. And in spite of the rise of the internet, the vast majority of new patients still use the phone to schedule their first appointment with your practice. That first contact is where new patients are won or lost. Ideally, you’d appoint…

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Why Your Dental Marketing is Failing You

Why Your Dental Marketing is Failing You

As a group, dentists keep abreast of the latest developments in the prevention, diagnosis and treatment of dental issues. As a group, they tend to be a little tardy in adopting best practices when it comes to their dental marketing. Most dentists today still market like the dentists of 15 years ago, with the exception…

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Your Website is Driving Dental Prospects Away

Your Website is Driving Dental Prospects Away

There are nearly 100,000 dental practices in this country according to the Bureau of Labor Statistics. Virtually all of those practices have a website. Very few of those websites are constructed to attract new dental patients. That last statement probably flies in the face of what you believe, particularly if you’re getting a decent amount…

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Dentists Have a Big We-We Problem | Dentistry Today

You’re a dentist who’s excited about your skills and is eager to tell the world. Your website includes every degree, certification, and participation ribbon you’ve ever received. It looks dignified and professional, but it’s not drawing new patients. What gives? To put it bluntly, patients don’t care about your degrees; they care about how your…

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Posted by thorst under Web Marketing on June 13th, 2017 |
Corporate Dentistry is Coming For You

Corporate Dentistry is Coming For You

There’s a growing trend that will transform the practice of dentistry into a struggle for survival. The early predictions were about the increasing prevalence of corporate dental practices were slightly overblown. Corporate penetration is continuing but not quite as quickly as projected. That’s both good news and bad news for private dental practices. The good…

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Avoid These 4 Dental Email Missteps

Avoid These 4 Dental Email Missteps

Email campaigns are a very effective means of educating your dental prospects about the solutions to their dental problems. Maintaining regular contact also keeps you top-of-mind with prospects and gives them reasons to choose you when they’re ready to select a dentist. However, getting the content and timing of email campaigns can be tricky. Here…

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Your Dental Practice Is Under Siege

Your Dental Practice Is Under Siege

Sometimes, you see them coming. Sometimes you don’t notice until they have you surrounded. Dental practices in the United States are facing a “perfect storm.” That’s a strong statement, but there’s strong proof to back it up. And if your practice isn’t prepared, everything you’ve worked so hard to build may be destroyed. The forces…

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Google Dental PPC Ads Aren’t the Only Option

Google Dental PPC Ads Aren’t the Only Option

Pay-Per-Click (PPC) advertising is part of many dentists’ online marketing. 2016 saw tremendous changes to how Google treats PPC ads. The elimination of the right-side ads, and their incorporation into the main search engine results page, intensified the competition for an ad listing above the main search results. The initial hubbub following the change has…

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What Story Does Your Dental Marketing Tell?

What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates…

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Your Dental Practice’s Best Contingency Plan

Your Dental Practice’s Best Contingency Plan

Contingency planning is necessary for businesses of all sizes, and that includes dental practices. Some contingencies, such as natural disasters or physical plant problems, have fairly straightforward solutions. Financial disasters, though, are something that few businesses can plan for. All businesses require a steady stream of income. The current United States tax code makes it…

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