Differentiation

Why You’re Losing New Dental Patients

Why You’re Losing New Dental Patients

If you’re a dentist who has never looked at your new patient numbers and asked, “What am I doing wrong?”, you should count yourself as being very fortunate. The vast majority of dentists have ebbs and flows in their new patient stream. That’s just the nature of business of any kind; demand for services or…

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Don’t Let Your Reputation Be Tarnished by Other Dentists

Don’t Let Your Reputation Be Tarnished by Other Dentists

You might not have seen the article in July about a pseudo-dentist in Broward County, Florida. A man who was previously on probation for impersonating a dentist and providing unlicensed dental services was arrested for, among other things, sexually assaulting two of his female “patients.” This wasn’t new behavior for this wanna-be dentist; his prior…

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Can Your Dental Practice Withstand Group Practices?

Can Your Dental Practice Withstand Group Practices?

Corporate dentistry is bad news for the vast majority of dental practices. But the chains aren’t the only competition you’re facing. Large group practices are increasing, and you’ve definitely going to want to watch out for them. The ADA noticed as early as 2014 that large group practices with 20 or or more employees were…

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Dentists Who Publish a Book Stand Out

Dentists Who Publish a Book Stand Out

One of the biggest problems that dentists face today is the presumption of competence. That might sound like a nonsensical statement, but it’s true. Dentists are viewed as advanced-degreed professionals and, as such, they’re presumed to be competent. In the minds of your prospects, one dentist is a basically as good as another. That’s a…

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Not All Dental Success is Created Equal

Not All Dental Success is Created Equal

Nobody goes into dentistry to fail. Everyone wants to be successful, but one dentist’s success can be another person’s nightmare. For instance, the new dental graduate who has just opened his or her doors should have an initial success “target” of recruiting enough new patients to make the practice profitable and sustainable. Without enough patients…

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When Dentists Need to Take Drastic Steps

When Dentists Need to Take Drastic Steps

You may know of Mike Napoli, formerly first baseman for the Red Sox and now a free agent. What you may not know about is his years-long struggle to sleep. Mike had severe sleep apnea. He was waking 50 to 100 times or more a night and as a result, never getting into REM sleep….

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Will Dental Fillings Go the Way of the Dodo?

Will Dental Fillings Go the Way of the Dodo?

It isn’t often that something comes along with the potential to reshape an industry. But last month, researchers at King’s College London revealed that they had successfully healed dental caries in rats by using a potential Alzheimer’s drug, tideglusib. Tideglusib activates stem cells to enhance teeth’s natural healing ability. The researchers found that filling cavities…

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Enhance Your Dental Patients’ Experience to Win

Enhance Your Dental Patients’ Experience to Win

What are your dental prospects looking for? The bottom line is that all of them are looking for someone to solve their dental problems. But there are two distinct groups within your prospects – those who are primarily price- and insurance-driven, and those who aren’t. That second group has the patients you need to grow…

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Why Your Dental Marketing Isn’t Working

Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend…

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Bright, Shiny Dental Objects

Bright, Shiny Dental Objects

To the layperson, dental terminology and processes are basically incomprehensible. That’s why we encourage our dentists to talk at their patients’ level when discussing dental problems and solutions. To the vast majority of dentists, marketing terminology and processes are basically incomprehensible. That may sound harsh, but our extensive experience helping dentists get more and better…

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