Web Site Design

Has Your Dental Website Gone Mobile Yet?

Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites…

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Your Website is Driving Dental Prospects Away

Your Website is Driving Dental Prospects Away

There are nearly 100,000 dental practices in this country according to the Bureau of Labor Statistics. Virtually all of those practices have a website. Very few of those websites are constructed to attract new dental patients. That last statement probably flies in the face of what you believe, particularly if you’re getting a decent amount…

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What Story Does Your Dental Marketing Tell?

What Story Does Your Dental Marketing Tell?

Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the lowest-price dentist, get some work done, and vanish. There are several downsides to that marketing approach. You’re having to cut your rates…

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Dentists Should Keep What They “Catch”

Dentists Should Keep What They “Catch”

Too many dentists are caught in a revolving door syndrome. New patients come in, have a minimal amount of work done, and disappear. There’s no patient loyalty, no effort to refer other patients, and minimal return for your marketing investment. Done properly, dentistry shouldn’t be a catch-and-release sport. You need patients who will stay, pay,…

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Why You’re Losing Dental Prospects

Why You’re Losing Dental Prospects

There’s no doubt that dentists are very intelligent, dedicated, and talented group of people. There’s also no doubt that dentists are as different as everyone else – different beliefs, different pastimes, different interests. But when it comes to the one thing that matters to your dental prospects, there’s no difference between dentists. Dentists today are…

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Dentists Must Go HTTPS or Go Home

Dentists Must Go HTTPS or Go Home

SmartBox recently completed migrating all of its dentists’ websites from HTTP to HTTPS. There are several reasons to prefer HTTPS, greater online security and HIPAA compliance being the main ones. The move to HTTPS is something that dentists’ can’t afford to ignore. A recent article pointed out that sites with HTTPS are beginning to be…

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When Your Dental Website Makes You Look Old

When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated…

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Are You on Dental Marketing “Overwhelm?”

Are You on Dental Marketing “Overwhelm?”

The Internet as we know it is a 21st-century phenomenon, and the pace at which it changes is the stuff of science fiction. Compare that to traditional marketing: radio and TV, newspaper, direct mail, and outdoor boards. Sure, there have been some advances in what you can do – better image quality and graphics on…

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Scannable Text: The Basics

Scannable Text: The Basics

You can help your website readers get the information you want them to have even if they don’t read all the text. Not only can you do that, you should. You might remember some research about how long readers typically stay on a web page: 55 percent of people spend less than 15 seconds on…

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Pro Tip: Dodge that Magic Bullet!

Pro Tip: Dodge that Magic Bullet!

No dentist thinks he is looking for a magic bullet to improve his practice. But the truth is, many of you are. To all dentists who think that one big thing, a magic bullet, can provide you all the patients you need to grow your practice: I’m sorry to tell you that you are wrong….

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