Common SEO Questions

question-markDoes every page on my site really need optimized?

You can choose to lay in bed all day, but if you are going to get maximum results, you have to not only get out of bed, but you have to go about your dental practice doing things the right way–and SEO is no different. While you can only optimize one page on your website, if you want real business from the web, you need to dominate the search results, which means doing it right.

Optimizing all your pages Guarantees indexing by Google and the other search engines.

Lastly, here’s a simple question. Do you want multiple pages to show up when someone is searching for the types of cases you want and have advanced clinical training in? If your answer is yes, then taking not only position #1 but #2 PLUS even more positions is the best way to deliver that and the best way to drive out your competition. Thus, having more of your pages optimized is a must.

question-markWhat is SEO?

The process by which we take your dental website and optimize it internally (inside the code) and externally with the search engines to ultimately promote your dental website in the search results. [If you don’t have a website, we’ll create you one that is ready for quick optimization and fast results.]

Simply put, SEO (Search Engine Optimization) is the process aimed at having your web site show up higher in the listings ahead of your competition for key terms related to your dental practice and the niches you want to specialize in.

question-markCan you Guarantee me the #1 position on the search engines?

We do offer guaranteed placement with certain SEO packages. Our packages are designed to give you multiple listings on the first page of the search results.

question-markHow long does SEO take?

Generally by 2-3 months you will begin to see results, and within 6-8 months it’s “full steam ahead.”

question-markDo I need to submit my site to the search engines?

The “add your website” forms that Google, Yahoo, and other provide are worthless and really do nothing. Without optimizing your site and forcing the Google “spiders” (because they “crawl” the web investigating what is contained on every website) to index your site, you will never appear where you need or want to be.

question-markCan I have more than one web address?

Absolutely. Some of our advanced SEO tactics use “mini-sites” based on specific niche areas of dentistry like dental implants, IV sedation, cosmetics, dentures, etc. which absolutely flood the search engine results with your dental practice. Google will limit how many results it will show for each domain you own, so if you want more than 2 positions, you need more than 1 domain. This is an advanced strategy that literally no one else out there is providing in the dental marketing world.

question-markI’ve read that Google has changed their algorithm and people are losing ranking overnight. Do I need worry?

Google changes their algorithm constantly (over 500 times last year actually), as do all search engines. They are constantly tightening and closing loopholes. This is why there is no “set it and forget it” process to keep you #1.

You may stay up for 6 months, but eventually you will drop down if you don’t keep up with it. It’s also one of the reasons that we limit our web services based on geographic locations, establishing an “exclusive zone” for your dental practice, so that everyone partnered with us gets results no matter what Google is doing at any given time. There’s no way for a ‘mega’ website company to be able to deliver this.

question-markCan you have a look at my page and tell me how to improve its position with search engines?

Sure, we offer a Free SEO Analysis of Your Website and Local Area to analyze your web presence and show you where improvements can be made. These are available in extremely limited quantities, contact us for the next available dates and times.

question-markWhat is Page Popularity?

It’s the way Google and other engines rank your page by analyzing if other pages link to it and what’s said about your website on other websites.

question-markIf I accidentally spammed the search engines, how can I get back on?

Good luck! There are some remedies available, but it is very difficult to get re-ranked if you’re already blacklisted. The key is to only use “white hat” techniques and not get blacklisted. Google loves SEO, but will ban you if you abuse their system.

question-markWhat about listing sites for dentists and specialists, are they any good?

It’s the same issue as the online yellow pages–except worse because these sites do absolutely nothing and no consumer has these directories memorized. Thus, the online listing services are shown to be even less effective than yellow pages.

Yes, consumers might search their insurance company’s site to see if you “take” their insurance, but outside of that, the patient won’t bother with any directory. They will go straight to Google to search and make decisions.

question-markIs Google AdWords worth paying for? “I never click on those sponsored listings and don’t know anyone that does”

You might not be clicking, but thousands of other dental patients are. Some patients will only click on ads, others will only click on the free listings. If you ignore one or the other, you are losing out. Our dentist clients consistently show very large cases coming to their dental practice from just AdWords, so it’s a smart strategy to include for your dental marketing plan.

question-markHow does “cost per click” work, and how do you know what you get?

Cost per click (CPC) is actually a bidding war between businesses. #1 pays the most, #2 next, etc. Each time a prospect clicks on your ad, you pay “per click”. It could be $.25 or it could be $10 (or more) depending on how many other businesses you’re bidding against. It is extremely cost-effective when setup properly and optimized over time. Like any advertising medium, if you don’t know how to reach out to your audience and interpret the results, you’re going to lose the game.

The other good news is the science shows that there are ways to be smack dab in the middle of the paid ads and still get great results. Thus, one purpose behind our PPC system is to reduce your costs while still getting you very good results. So, while otherdentists foolishly waste money believing they have to be #1 or #2 in the paid ads, you can get the same results and spending much less.

question-markI’ve already got a website and really like it, can you do SEO/PPC/etc on it?

Maybe. If your website is a quality site, then all of the above can be applied to it. However, if you have a template website that other dentist in your area have, then you will need to upgrade. 10 years ago, having a template was great, now with the level of sophistication needed, it simply doesn’t work.

Here are the 3 basic keys to every website that is designed to create business:

Traffic + Conversion = CASH $$$.

The Traffic is brought in through AdWords PPC and SEO campaigns. The conversion is how you compel these prospects to call your office and convert them into paying patients. – having a slick dental website and convincing them you’re the expert is critical. This includes your “advertising lure” and testimonials/endorsements – including video.

It’s critical to have automatic follow-up systems in place for both online and offline campaigns. Whether they immediately buy or not, staying in touch with everyone is critical for long term return on your investment.

Many conversions don’t happen right away, it’s the follow-up process that builds the trust with your prospective patients and leads to the sales.

Fumbling at any step will lead to less or even no $$$ returned.

So: Very Good Website + Prospective Patients Seeing the Website + Getting the Patient to Raise Their Hand to Interact with Your Practice + Short and Long-Term Follow-Up = Maximum Results and $$$ Returned.