Do What You Do Best, Leave the Rest to Us

What happens if you ignore the business side of your practice? What happens if you hire bad hygienists, don’t deal with personnel issues or stop marketing your practice?

You lose your business and the opportunity to focus on patient care.

The problem for you and many dentists is that patient care is too small a part of what you do every day. The business becomes your focus instead of the practice of helping patients. Whether it is staffing, marketing or insurance, many dentists spend more time sitting over their desk than over the dental chair.

The first thing you have to do is look at yourself and ask if you are causing this problem yourself. As I have talked with thousands of dentists, I see two basic types. The first type of dentist is one I call “the Piddler.”

These dentists seem more interested in understanding how something works than they are in enjoying the results that are created by that thing. The Piddler is the one who enjoys tinkering with the website, or the phone system or any of the many systems used in the practice.

If you are a Piddler, you are allowing yourself to be distracted from your main mission: treating patients. You have taken your eyes off the prize.

The second type of dentist is quite different from the Piddler. Instead of spending time “tinkering,” this dentist is focused on engineering his practice so he can maximize the amount of time invested in treating patients.

I call this second type of dentist the Dental CEO. Treating patients is his #1 most profitable activity. It is the reason he is there. And it is the seed of his future success.

What are the chances you would ever find a CEO trying to fix a leaky coffee pot in the break room? It’s not going to happen. Why?

Because that CEO understands that the best and most profitable use of his time requires him to stay far away from any activity that does not leverage his unique gifts. The Dental CEO understands that, while he is responsible for all of the parts of his practice, he must be responsible for those things without losing focus on his #1 most profitable activity.

Becoming a “social media expert” is not that activity…

Learning about search engine optimization is not that activity…

Figuring out how to get your paid advertising on Google is not that activity…

Treating patients is the activity.

Do You Have What It Takes to be a Dental CEO?

If you own your own practice or are in partnership with another dentist, you should not be running the day-to-day operations of your business. You are there to set the vision and direction of the practice. That is why you hire good people to run the business side of the practice.

Hiring good people may mean getting an office manager to handle staffing, billing and scheduling issues.

Hiring good people also means getting someone whose expertise is keeping a steady stream of patients walking through your door. Without a strong business side of your practice, there will be no practice.

And what good is your desire to focus on patient care if there are not patients to focus on?

We have used our patient attraction system to help hundreds of dentists build their practice so they could attract more and better patients, improve their financial situation and have more time to focus on their work.

That’s what happens when you attract the patients YOU want.

If you’re ready to see how we can help you focus on great patient care by leaving patient attraction to us, contact us at 888.741.1413 or click here. Feel free to look around the site at the topics that interest you most or click here to see the results we’ve achieved for hundreds of your peers across the country.