How do you target only the patients I want?

We’ve had many doctors find success by making themselves appear as “The Expert” in a particular niche in which they had specialized training. Even dentists who offer a broad array of services can become “Da Man” or the “Only doctor you should consider for sleep apnea” (for example). In your community, you can be the expert in several different niches if you approach things properly. By being the expert in a particular niche, you can attract the types of patients you want…you know, the ones that are qualified and have money to spend…

About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.