Is Google AdWords worth paying for?

We hear from someone at least once a week “I never click on those sponsored listings and don’t know anyone that does” You might not be clicking, but thousands of other dental patients are. Some patients will only click on ads, others will only click on the free listings. If you ignore one or the other, you are losing out. Our dentist clients consistently show very large cases coming to their dental practice from just AdWords, so it’s a smart strategy to include for your dental marketing plan.

About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.