What do you consider “successful”?

Many other marketing firms will tell you about how many clicks and hits your website got. Some others may even have the technology to show you how many phone calls you received. But are these phone calls pre-qualified, or are they wasting your (and your staff’s) time? Are they accepting treatment, or are they dead-ends? Dental marketing isn’t about “branding” or “impressions”, It’s about putting qualified patients in your chair that accept treatment. “Hits and clicks” on your website and Facebook simply do not do that. Your dental marketing firm should be showing you exactly how many dollars you are spending monthly and how many dollars you are generating (ROI). If you don’t know exactly what your ROI is, how do you know how well your marketing plan is working? We provide all our dentist clients with our industry leading phone tracking system, Zetetics™, which allows us to give our customers an exact ROI for every marketing project they implement. This allows us to track not only the phone calls that all our marketing generates, but consults scheduled, treatment plans presented, which patients move forward with case acceptance, and real dollars generated into their bank accounts. Request our Website Audit and find out what your dental marketing is doing for you.

About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.