Focus on Potential Patients’ Needs

When you look at your website, how many times does it say “We” or “I” compared to the number of times it says “You” and “Your”?

If there aren’t four You’s for every We, your website has a problem.

It has a “we we” problem. That means your website spends too much time saying, “We can do this,” “we have that,” “we offer this” and “we provide that.”

Here is a hard truth: Prospective patients don’t care about you.

They don’t care about your degree. They don’t care about your training. They don’t care about your staff. They don’t care about your equipment.

They care about themselves.

Unless you are marketing to attract other dentists, the things that matter to you don’t matter at all to your potential patients.

So you can take down your graphic simulations of how posts are drilled into someone’s jawbone. You can remove your x-rays of straightened teeth. You can do away with your “buffet” list of the services you offer.

Your Website Is Not Really About You at All

Or at least it shouldn’t be. It should be a place potential patients can find solutions to their problems.

Your patients don’t want to know how you do dental implants; they want to know that you can help them chew again.

Your patients don’t want to know that you do cleanings and whitening; they want to know that they can smile with confidence.

Your patients don’t want to know that you can make them a sleep appliance; they want to know that you can help them (or their spouse) to wake up in the morning and feel rested.

You’ve got to join the conversations that people are already having with themselves and others. “My tooth hurts,” “I’m unhappy with my smile,” “I’m embarrassed to laugh” – these are the issues and conversations you have to address if you want to attract the patients YOU want.

At SmartBox, we have designed thousands of websites that attracted our clients more and better patients. We have a proven patient attraction system that includes a killer website to attract the patients YOU want.

Feel free to look around our website at the topics that interest you most or click here to see the results we’ve achieved for hundreds of your peers across the country. When you’re ready for the best patient attraction system in the business, contact us at 888.741.1413 or click here.