Is Google AdWords Hemorrhaging Your Money (and New Patients)?

Are you one of the thousands of dentists who have dumped money into Google AdWords without seeing a strong return on investment (ROI)? If not, skip down to “How dental marketing firms charge you.” If you have – or are – it’s understandable. When AdWords came out, it was an easy way to self-market. All you had to do was create an account, link a credit card, design some ads and bid on the most logical keywords. It may have even worked for a while.

But then a competitor may have come in and taken over the top spot in your most valuable keywords. Or maybe you had a dip in potential client searches of your important keywords. Either way, AdWords isn’t working for you the way it once did. Maybe it never really “worked” at all. What now?

The “easy” answer

If you’re like many, you turned to a marketing “expert” who promised to use their “expertise” to move you higher up the AdWords ranking. This seemed like an easy answer.

What you probably found was that your AdWords spending went up, up, up without seeing significantly more of the patients you want. AdWords wasn’t making money for you, but it was for your “expert.”

How dental marketing firms charge you

Many marketers charge a percentage of your monthly AdWords spending – some as high as 50 percent. So what incentive does the marketer have for bringing you a high ROI? None. All of their incentive is getting you to spend more, more, more! Even if it’s working they’ll try to convince you to spend more “to keep it going.”

Others charge a flat rate per keyword. But you could do that on your own. All they are doing is plugging your keywords into an automated bid-management software. So what is their incentive? To get you to pay for as many keywords as they can – whether they return results or not. You probably already realize that a high percentage of your conversions and leads come from a relatively small number of keywords you have chosen. This approach leaves you paying big dollars on lots of keywords that don’t attract the patients YOU want.

These approaches may help you keep costs down at first, but your lost opportunity costs are high and your efficiency and ROI are low.

How we do it

SmartBox Web Marketing doesn’t work that way. Our management fees are based on the time it takes to manage your campaign to profitability, NOT how much you spend. We’ve managed dental campaigns spending $1,500 per month that require daily monitoring and maintenance and a lot of skill to make them profitable. We’ve also managed campaigns spending $20,000 per month that have five profitable keywords and a single landing page that require very little monitoring and maintenance. There are two main factors that determine how much time it takes us to manage your AdWords pay-per-click:

  • The number and types of dental niches to which you are marketing

  • The amount of competition doing AdWords in your local area

It all depends on what dental niches and what patients YOU are trying to reach.

Here’s what we can do for you

The only way we can know how much time it will take to successfully manage your AdWords campaign is to talk to you about your dental practice, your needs, wants and marketing plans. We believe so strongly that we can help you, we’ll do that for free.

After some analysis and research, we’ll schedule a follow-up consultation to show you exactly how we can maximize your AdWords performance. Here’s the best part: our management fees and initial setup fees are based on your needs and the time it will take to make your campaign profitable.

If you are serious about using Google AdWords as part of your marketing strategy, call us at 888.741.1413 or click here. Feel free to look around the site at other ways to reach potential patients. Click here to see the results we’ve achieved for hundreds of your peers across the country.