Google Analytics URL Builder

Simply fill in the information below, click the Generate Destination URL button, and you’re on your way to tracking your advertising return with Google Analytics.

Please let us know if you have any questions or encounter any problems with this utility.

Step 1: Enter the URL of your website.

Website URL: *


Step 2: Fill in the fields below, then move to Step 3.

Campaign Source: *

(referrer: google, yahoo, newsletter_0602)

Campaign Type: *

(marketing medium: cpc, banner, email)

Campaign Name: *

(product, promo code, or slogan)

Campaign Keywords:


Campaign Version:

(use to differentiate ads)

* Required Fields. You must enter a Website URL, Campaign Source, Campaign Medium, and Campaign Name.

Step 3

Variables in Detail:

  • Campaign Source

Required. Use utm_source to identify a search engine, newsletter name, or other source.

  • Campaign Medium

Required. Use utm_medium to identify a medium such as email or cost-per-click.
Example: utm_medium=cpc

  • Campaign Name

Required. Use utm_campaign to identify a specific product promotion or strategic campaign.

  • Campaign Term

Use utm_term to identify paid keywords.

  • Campaign Content

Required for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
utm_content=bannerad and utm_content=textad