Your Dental Website Doesn’t Produce Results

It’s been a long and unfruitful relationship, but it’s just not working out and the time has come to say goodbye to your old, clunky, non-performing dental website. That conclusion may have been easily drawn, but making sure that your marketing dollars are well spent to fix this can seem like a daunting task.

The harsh truth is, you have less than three seconds to create an impact upon your potential patients that they should do business with you. What does your dental website say in those first few, critical seconds? Unfortunately, the answer is all too often “go to our competitor’s site.

Many dentists thought that just by building a website, new & qualified patients would flow into their office, like water out of the hose when you turn on the spigot. Some dentists bought template cookie-cutter websites (doomed to fail) while others built more customized ones, but regardless, this “if you build it they will come” mindset couldn’t be farther from reality.

Your Dental Website’s Sales Funnel

Let’s go back and start at the very beginning to understand your dental website from your patient’s eyes

  1. First, for a prospective patient to even find your website, you have to be seen where they are searching. Remember, these prospective patients are searching for a dentist, they don’t already know your website address! You have to be at the Top for the keywords THEY are searching for.
  2. Once a prospect is on your website, they need to be pre-qualified, so they are a good fit for your services (skip this step and your schedule will explode with unqualified leads).
  3. …and then your prospects must be compelled to call and schedule a consultation (do you just want “hits and clicks” on your website, or do you want phone calls & new patients to treat?)
  4. You must follow-up and keep in touch with your prospects until they are ready to buy (otherwise you’re missing 50% of your new patients).
  5. And THEN they turn into paying patients!

This is the #1 cause of why many dental practices
fail with their web marketing.

You can have the best office, staff, equipment and expertise… you might be “Dentist Of The Year” with all of the right credentials and certificates… but if your marketing funnel doesn’t have the systems in place to do this, your prospective patients are simply going to your competitors.

You MUST Consider These Facts:

  • No longer is it “OK” to just have your website at the top of Google (You must now dominate the entire first page of results)
  • No longer is it “OK” to have a dental website without powerful video (If you are lacking video now, you have already missed the bus)
  • No longer is it “OK” to just drive masses of ‘hits and clicks’ to your dental website without converting them into patients (If your phone isn’t ringing, it’s a complete waste of time and money)

If you want to grow your practice by targeting the dental patients YOU want, contact us today.