Trent Arkema

Trent Arkema
Trent Arkema
Vice President of Digital Marketing
I also believe my experience in digital marketing allows us to create sites for our dentists that work harder and implement paid media campaigns that will perform more efficiently and bring even better results for our dentists.

So, you’re ready for more and better patients but not sure what campaigns will attract the right clientele. Trent is where it all begins.

Trent oversees all aspects of digital marketing for SmartBox Web Marketing, drawing from his years of experience in performance marketing. Whether you’re new to digital marketing or are a successful dentist looking to ratchet up patient attraction efforts, Trent has a detailed, personalized plan for your dental practice.

“My experience of working on both the client and marketing side allows me to bring a wealth of knowledge and experience to our teams and dentists,” Trent said. “I also believe my experience in digital marketing allows us to create sites for our dentists that work harder and implement paid media campaigns that will perform more efficiently and bring even better results for our dentists.”

Trent, a Michigan native, attended Western Michigan Christian High School and then earned a degree in business communications from Calvin College in Grand Rapids.

Trent has designed marketing platforms for universities and small businesses and worked with the nation’s leading online performance marketing agencies. In his career, Trent has managed large marketing clients, built high-performing websites, and oversaw business expansions.

And he has a few positive qualities that have helped him along the way.

“I believe in seeing a job through to completion, I have strong work ethic, I never get tired of learning and testing,” Trent said. “I like to question the status quo. I love collaboration. I believe I don’t know everything.”

Trent is well-traveled, having visited 11 different countries and studied in Spain. He’s also a die-hard baseball fan who has visited 12 different MLB stadiums. He even attended Game 6 of the 2016 World Series to cheer on his beloved Cubs as they fought for their first World Series title in 108 years.



About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.