1 Trick that Will Cause Your Business to Explode

Patient Attraction Episode 169

Happy Monday, everyone. It’s Colin Receveur and today I’m going to give you a secret that will increase your business exponentially. Stay tuned.

– This week we’re wrapping up our series on lifecycle marketing.

– We started with attract interest. “Look at me.” Here’s an Adwords ad for a free report on sleep apnea.

– Then comes capture leads. The potential patient says, “I see you. Here is who I am. Talk to me.” They sign up for your free report on sleep apnea.

– After that you nurture prospects. “Ok, prospect, let’s talk about X.” Here is an autoresponder series of emails on sleep apnea and how it can make your life better.

– Then you convert sales. The prospect says, “I like what you have to say. I’m going to set up an appointment.” You sell them the sleep apnea appliance.

– Is that the end? Many businesses wrongly think it is.

– Most dentists, though, have a pretty good follow-up system.

– After all, you want to see patients at least once a year just for checkups.

– So the next stage is deliver and satisfy. And here is where the trick or secret comes in:

– After your patient makes his or her purchase, do what you say you are going to do AND THEN SOME.

– This is where you say, “Here you go. What can I do so you are completely satisfied?”

– Making sure that you do a great job and that patients are walking, talking, smiling billboards for your business has an unbelievable ROI.

– This is where reputation management begins.

– This is where positive comments through social media begin.

– This is where new patient referrals begin.

– So if you have a patient who is slightly unhappy, bend over backwards to make him or her happy.

– Because each existing patient could turn into multiple new patients.

– Existing patients can also become new customers, and that is what we are going to talk about when we come back tomorrow.

– Until then, keep moving forward.

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.