10 Tips to Dominate Dental Marketing (part 4)

Welcome to day 4 of our weeklong look at how marketing can help boost your dental practice. Today, we are going to look at some specific things you can do to make that happen. Stay tuned.

– Hi, Colin here on Thursday, June 25.

– For the last three days, I have been giving you ways to maximize your online marketing.

– Day 1 we talked about increasing the share of your marketing that goes to web marketing and tracking the ROI on it.

– Day 2 we talked about making yourself easy to find online and capturing prospect’s contact information so you can stay in front of them until they schedule an appointment.

– Yesterday, day 3, we talked about creating social proof through video testimonials and online reviews, and for using other people’s good ideas.

– Today, we’re going to talk about the kind of content you should produce.

– For our clients, we focus on content that solves people’s problems.

– There is an important thing to remember: prospects don’t care about you.

– Prospects don’t care about your training.

– They don’t care about your equipment.

– They don’t care about your staff.

– And they DEFINITELY don’t care about your financial goals.

– Prospects care about how you can solve their problems.

– How you can help give them the straight, white, beautiful smile of their dreams.

– How you can give them back the ability to eat the foods they love.

– How you can stop their jaw pain and their headaches.

– That means your web pages, blogs, white papers, ebooks, reports, webinars and everything you create should answer one question for prospective patients:

– How does this help ME?

– This takes time and research.

– But it can yield big dividends.

– Second, look for scannable and visual content.

– I talked about video testimonials yesterday.

– But think about videos from your and your staff.

– Those videos should be 2 or 3 minutes each.

– This helps prospects get to know you as well as being informed about what you offer.

– When you write content, make sure it is easy to scan .

– That means subheads, bulleted or numbered lists, bold and italic type, and short sections.

– Research shows that 55 percent of people spend less than 15 seconds on a web page.

– So you have to get the important information out there quickly.

– BUT if they stay on the page for 30 seconds, they are VERY LIKELY to stay on longer.

– So it is important to make sure that there is good information there.

– Pictures, infographics and charts also can be very helpful to decipher and absorb information quickly.

– If you’d like me to evaluate your website and tell you how it can be improved, go to www.SmartBoxWebMarketing.com, go to the Learn tab, click Products, and then click on The Swift Kick Dental Website Review about halfway down the page. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos and more using our 131-point dental web marketing checklist.

– Come back tomorrow when we will finish our weeklong list of tips with a couple of don’ts.

– Until then, keep moving forward.

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About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.