Are YOU Making These Common Dental Marketing Mistakes (Part 12)?

Patient Attraction Episode 568: Are YOU Making These Common Dental Marketing Mistakes (Part 12)?

 

Yesterday, I told you how there is a very simple problem-solution formula for attracting new dental patients. I also told you why and how most dentists are screwing it up! Today, I want to tell you

– Hi, Colin Receveur here and welcome to another Patient Attraction Podcast.

– Let me say one more thing about using the wrong message.

– So many dentists and even other markers are not attracting more patients because they are using the wrong message.

– For most dentists it’s because they know too much about dentistry that they can’t think like patients.

– For other marketers, especially those who also deal with cosmetic surgeons, attorneys, chiropractors and anybody else who will pay, they don’t know ENOUGH about dentistry patients.

– But I am not the only person who knows the formula.

– It’s no secret.

– So why is it that other dentists are not attracting more patients even following the right formula?

– You might remember in one of my previous messages in this series that I told you an old advertising adage: right message to the right audience at the right time.

– Well, some dentists have the right message but they’re not putting it in the right place.

– For example, do you think your demographic for All-on-4 dental implants is really looking for a dentist on Facebook?

– No way.

– You’ve got to put the message for the demographic you are looking for in the places they are looking.

– Let me just make a quick aside here.

– This should go without saying, but I’m going to say it.

– And this isn’t a mistake with marketing messages, but it can take a good marketing message and derail it from getting you more patients.

– That is: if your message has the phone ringing but you don’t have the internal processes to consistently get those patients in chairs and close case acceptance.

– There is little more frustrating for me than to have a client call and say his marketing isn’t working.

– Yet I see he is getting 100, 150 and 200 new patient phone calls per month.

– But his staff doesn’t book appointments when they call, or they don’t follow up with prospects, or the doctor can’t close when the patient is in the chair.

– That’s not a marketing problem; that’s a practice management problem.

– If you think you might have the wrong message externally or a problem closing internally, I would encourage you to see how my father, Dr. Ronald Receveur, has increased collections from $900K to more than $2 million in just five years without “selling,” you should go to http://www.doublecollectionswithoutselling.com.

– That concludes our series for this week.

– Come back the next three days as we look at lessons from classic podcasts.

– This weekend we will start our final 4-day look at common dental marketing problems.

– Until tomorrow, keep moving forward.




Leave a comment

About the author
Colin Receveur is a nationally recognized speaker, author, and dental web marketing expert who has pioneered the way dentists market themselves online for the past decade. Since incorporating in 2001, Colin has established a rock solid track record with his dentist clients and turned SmartBox into a stalwart of proven results for hundreds of dental practices.